Worldwide spending on mobile search advertising is to climb from $83 million (£42.3 million) in 2007 to $3.8 billion (£1.94 billion) by 2012, according to a recent forecast from eMarketer. The report suggests that the US will continue to lead the market, with mobile search adspend reaching $1.48 billion (£754.6 million) by 2012. The Asia-Pacific… Continue reading Mobile Search Adspend to Reach Almost £2bn Worldwide

Ashes to Ashes continued to reign supreme in the Thursday night 9pm to 10pm slot, with 5.6 million adults on average tuning in to the time travelling cop show spoof last night.The Life On Mars follow-up, with a knockout ’80s soundtrack, gave BBC One a 25% viewing share in the timeslot, whilst almost four million… Continue reading Ashes Continues To Light Up BBC One

CBS Outdoor has extended its digital escalator panel coverage to two more tube stations as part of a £72 million investment in its London Underground advertising sites.Waterloo became the 12th station to feature DEPs this week (see New LCD Ad Screens Rolled Out On London Underground) with advertisers including BBC iPlayer, Air New Zealand, Match.com… Continue reading CBS Outdoor Extends Underground Digital Panels

BSkyB has confirmed it will launch a legal challenge against the competition regulator’s ruling ordering it to sell the majority of its 17.9% stake in ITV.Sky, which will lose hundreds of millions of pounds selling down the stake to below 7.5%, said it would lodge its application with the Competition Commission tribunal (CCT) today.The satellite… Continue reading Sky Confirms Legal Challenge To ITV Share Ruling

Almost £140 million was spent by consumers on TV competitions and voting in 2007, but the broadcasting industry could struggle to build on this source of revenue following the phone-in voting rows, according to research.TV voting and competitions were worth 13% of the £1.1 billion market in premium-rate phone services last year, behind directory enquiries… Continue reading Broadcast Industry Could Struggle After Phone-In Scandals

BSkyB has confirmed it will launch a legal challenge against the competition regulator’s ruling ordering it to sell the majority of its 17.9% stake in ITV. Sky, which will lose hundreds of millions of pounds selling down the stake to below 7.5%, said it would lodge its application with the Competition Commission tribunal (CCT) today.… Continue reading Sky Confirms Legal Challenge To ITV Stake Ruling

Caroline McDevitt , managing director of IPC Advertising, has been confirmed to sit on the panel at MediaTel Group’s ‘Future of Consumer Magazines’ seminar to be held in March.McDevitt has held the position since early 2006, having joined IPC in 2005 as director of group advertising. She also took on the position of chair of… Continue reading IPC’s McDevitt Confirmed For ‘Future of Consumer Magazines’

Facebook has seen its UK monthly unique users figure fall by 5%, from 8.9 million visitors in December 2007, to 8.5 million in January 2008, according to Nielsen Online.This represents the first fall for the site, which is still ranked number one and has an audience 712% higher than it was a year ago.MySpace, ranked… Continue reading Facebook Sees First Drop In Unique Users

Owen Van Natta, Facebook’s chief revenue officer, will be leaving the company next month after a short tenure.Van Natta was instrumental in initiating two major deals with Microsoft, setting up an exclusive three-year advertising agreement and negotiating the software giant’s $240 million (£124 million) investment in the firm back in October.Van Natta told the Wall… Continue reading Senior Facebook Exec To Leave

Up to 500,000 programmes are downloaded or streamed from the BBC’s iPlayer every day, and over 17 million have been streamed or downloaded on-demand in the application’s first seven weeks, according to new figures from the corporation.Daily volumes have been increasing strongly during January and February and last week the total number of streams and… Continue reading Over 17m Shows Downloaded On iPlayer This Year