A new forecast from GroupM predicts that advertising spending in US measured media will show an almost 4% year on year increase in 2008. Worldwide spending is expected to rise 7% to $479 billion in 2008 following an anticipated 6% increase in 2007. US advertising spending, meanwhile, is expected to show a 3.7% increase to… Continue reading Worldwide Adspend Expected To Rise 7% to $479 billion In 2008

ZenithOptimedia has predicted that global ad expenditure will grow 6.7% in 2008, up from 5.3% this year, thanks to the Olympic Games, elections in the US and European football. Developing markets have taken over as the main contributors to global advertising expenditure growth, said Zenith, compensating for slow growth in developed markets. The media planning… Continue reading Global Ad Market To Grow In 2008

All-star period drama, Cranford, was a winner once again for BBC One last night with an average adult audience of more than 7.1 million.The programme, which stars big names like Judi Dench and Imelda Staunton, gave the channel a 28.1% viewing share between 9pm and 10pm, whilst BBC Two screened the final episode in Charlie… Continue reading More Than 7m Tune In To Cranford

Jay Hunt, Five’s director of programmes, has been appointed controller of BBC One.She replaces Peter Fincham, who resigned following the Wyatt Report into the ‘Crowngate’ affair (see Fincham Quits Following Queen Doco Shocker).Hunt, who only took up her job at Five in September (see Five Announces New Director Of Programmes) was previously BBC controller daytime… Continue reading Jay Hunt Appointed BBC One Controller

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have drawn up a new set of guidelines for advertisers who use celebrities to endorse products.The two watchdogs said firm evidence was needed to back up any claims, even if the celebrity is an expert on the subject.Earlier this year, an… Continue reading Ad Practice Committees Draw Up Celeb Endorsement Rules

Ofcom’s Consumer Panel has raised “urgent, practical issues” about how digital switchover is being publicised, saying that a better promotional campaign is needed to inform consumers about the help they can get to go digital.The report says that Britain’s most vulnerable TV viewers are not getting the information they need to make a smooth switch… Continue reading More Publicity Needed Around Switchover To Help Consumers

ITV has reportedly suffered a 50% fall in phone votes for its hit programme The X Factor following the premium-rate phone-in scandal.A report in the Daily Record claimed that voting levels had fallen by half since last year, with a resulting loss in revenue of around £10 million.A Deloitte report published last month found that… Continue reading The X-Factor Suffers 50% Fall In Phone Votes

Last night saw Welsh songbird Cerys voted off I’m A Celebrity… Get Me Out Of Here!, with the first instalment of the show, on ITV1 at 8pm, picking up a peak of 6.1 million adult viewers (a 28.1% share).The second instalment, at 10pm, did even better, with a peak of 6.4 million adults (a 32.2%… Continue reading I’m A Celebrity… Pulls In The Viewers

This week, Ofcom and the BBC Trust hosted a seminar to discuss the issues of trust in broadcasting, to look at what has already been done to restore this greatly diminished trust and to look at what needs to be done in the future.Leading representatives of the broadcast industry agreed to a series of objectives.They… Continue reading Ofcom And BBC Meet To Sort Out TV Trust Issues

Diane Kenwood has been appointed editor of IPC Connect title Woman’s Weekly.Kenwood has recently edited several titles for contract publisher Redwood, including Your M&S and Heyday.She has also been a chair of the Periodical Training Council and worked as an editor and contributor across a range of print titles for publishers including H Bauer, the… Continue reading New Editor For Woman’s Weekly