ITV has launched a music section on its newly revamped itv.com website, in a bid to attract more viewers to music-related shows such as The X-Factor.ITV.com/music combines exclusive footage from programmes with the site’s seven-day catch-up service, and a downloads service that promotes tracks related to ITV content.The music store has been established in partnership… Continue reading ITV.com Ads Music Arm To Site

American digital video recording service, TiVo, is to offer advertisers demographic information on TV viewers, in a move to help companies track who is fast forwarding ads.The firm’s new Power||Watch service provides data such as age, income and ethnicity, and so far has more than 22,000 TiVo users signed up to share this information with… Continue reading TiVo Now Able To Reveal Demographic Data To Advertisers

Google’s purchase of online ad-serving company, DoubleClick, is to be investigated more extensively, after the European Commission announced it was taking the rare step of instigating a second-phase review of the $3.1 billion deal. The European Commission’s Competition Unit will investigate in greater detail (see Google DoubleClick Deal Under Pressure From Consumer Group) whether a… Continue reading DoubleClick Purchase Under Further Scrutiny

Which? has once again called for a 9pm watershed on foods high in salt, sugar and fat, following research from the consumer watchdog that suggested children were still being exposed to these ads during ‘family’ programming.The research reveals that more than half of the 20 programmes most watched by children under 10 are not covered… Continue reading Which? Renews Call For 9pm Watershed On HFSS Food Ads

Bebo, the social networking website aimed at younger internet users, is to offer content for free from broadcasters such as the BBC following the launch of multiple media channels for the site.The Open Media platform will also feature content from major record labels as well as programmes from the BBC, ITN, Channel 4, BSkyB and… Continue reading Bebo In Major Free Content Launch

Emap has reported that pre-tax profit in the six months to the end of September fell 16% year on year to £80 million while revenues were down 1% on an underlying basis to £386 million. However, Emap executive chairman Alan Cathcart said the company was “on track” to deliver against expectations for the full year.… Continue reading Emap’s Pre-Tax Profits Drop 16%

Average television viewing now stands at almost 3.4 hours a day, with BBC One, BBC Two, Channel 4 and Five all losing viewers in Q3 2007, according to the IPA’s latest viewing report. Terrestrial channels in the UK continue to lose viewers to digital channels as the national analogue switchover becomes a reality, with the… Continue reading Q3 2007 TV Viewing At Almost 3.4 Hours Daily

European internet users are spending an average of 12 hours a week online, an hour more than last year, with youngsters spending more time with their computers rather than the traditional TV set, according to new research from the European Interactive Advertising Association (EIAA). Social networking has exploded, with more than 40% of internet users… Continue reading Young Europeans Now Spending More Time Online Than With TV

Could it be that many of the new IPTV services are often just the Emperor’s new clothes? Speaking at ASI’s 2007 European TV Symposium in Barcelona last week, convergent media specialist, Graham Lovelace, told over 200 delegates that he was “underwhelmed by most of the new services now available – these are not the future… Continue reading IPTV Services Criticised At ASI Conference

Jo Hamilton, head of audience measurement at the BBC, told delegates at ASI’s 2007 European TV Symposium in Barcelona, of the BBC’s 360 degrees Pulse survey – an attempt by the corporation “to deliver single source data for this converging world.”Her pragmatic reflection, that, even with the BBC’s resources, “miraculous powers would be needed” to… Continue reading Single Source Data – The Holy Grail?