Mobile operators 3 and O2 have struck an agreement to merge their social networks.A new mobile social network, EyeVibe, will succeed 3’s SeeMeTV and O2’s LookAtMeTV, from the end this month, when the two operators have finished testing the service.The two offerings have proved valuable money-spinners for their operators and are both built on a… Continue reading O2 And 3 To Merge Social Networks

Commercial radio stations will not be allowed to cut local programming, after Ofcom rejected pressure from the industry to be able to do so.The watchdog has also announced new rules to preserve sound quality on DAB radio, with new guidelines published today as part of the media regulator’s long-running Future of Radio review.As expected, FM… Continue reading Ofcom Rejects Call For Cut In Local Radio Content

AOL has acquired buy.at, an independent affiliate network that provides a platform for performance based e-commerce marketing programs to advertisers and publishers. buy.at will operate as a wholly-owned business unit of Advertising.com, part of AOL’s Platform-A organisation. Lynda Clarizio, president of Advertising.com, said: “This transaction will position Advertising.com to serve merchant and retail advertisers with… Continue reading AOL Acquires buy.at Affiliate Network

Havas chairman Vincent Bolloré is understood to be preparing a takeover bid of rival Aegis. According to a report in Campaign, Havas sources predict that Aegis, the parent company of Carat, Vizeum and the market research company Synovate, will be under Bolloré’s control by the end of the year. It is expected that if Bolloré… Continue reading Vincent Bolloré Could Make Aegis Bid

Time Warner is setting out plans to split AOL’s business in two, moving its online access business for consumers away from its advertising content. New chief executive Jeffrey Bewkes, who was previously chief operating officer, said that he plans to focus on AOL’s web portal and advertising sales. Speaking at Time Warner’s quarterly financial conference… Continue reading Time Warner Planning To Split AOL Business

BT’s financial results for the final three months of 2007 show that its pre-tax profits fell 30% to £447 million while revenues rose 1% to £5.15 billion. Ben Verwaayen, BT chief executive, said: “This has been another solid performance. We have delivered our twenty third consecutive quarter of year on year earnings per share growth.… Continue reading BT’s Pre-tax Profits Decline

BBC One’s Mistresses lured more than 4.4 million adults to the channel last night for its second last episode, whilst ITV1’s bawdy Ladette To Lady drew 3.6 million between 9pm and 10pm.As the four lives of the Mistresses continued to unfold, BBC One took a 20% share for the show in the timeslot, whilst the… Continue reading Mistresses Lures Over 4.4 Million To BBC One

BSkyB has reported its lowest take-up since it became a digital-only service in 2001, now reporting a total of 8.8 million pay-TV customers, with 167,000 net additions made in the last three months of 2007.This keeps the company on track to hitting 10 million by 2010, but represents a year on year decline on take-up,… Continue reading Sky Pay-TV Subscriptions Reach 8.8 Million

Long-running children’s television institution, Grange Hill, has been axed after three decades.The BBC has decided not to recommission the fictional schoolyard show and the final episodes will air at the end of this year.Anne Gilchrist, the CBBC controller, said the decision to end Grange Hill‘s 30-year run was part of a move to more accurately… Continue reading Grange Hill Axed After 30 Years

4Radio has not yet appointed an advertising director or sales team prior to the July launch date of the platform, according to reports.It had been expected that a final decision on applicants for the commercial director position would be made before Christmas by the operator of the UK’s second national digital multiplex, 4Digital Group.According to… Continue reading 4Radio Still Looking For Ad Director