ITV’s share price rose almost 4% this morning following weekend reports that three private equity firms could be considering a £3 billion bid. Private equity groups Apex, KKR and Provident are all believed to be considering an offer of around 100p a share, according to a report in the Observer. ITV’s share price reached 79.50p… Continue reading ITV Shares Rise Following Bid Report

The latest National Client Email Marketing Survey from the DMA shows that over 80% of respondents expect their company’s expenditure on email to increase. Just over half of respondents said that they will not be taking money from another channel to fund their email marketing, reinforcing the net increase in client spend on email in… Continue reading Email Marketing Spend Expected To Increase

The first month of the new year saw Valista publish the results of a survey which found that 36% within the mobile industry believe there are significant opportunities in mobile advertising. Valista added that almost one-fourth show optimism for growth in user-generated mobile content and mobile media (see Significant Opportunities In Mobile Advertising). The Mobile… Continue reading INSIGHTanalysis: Media Healthcheck – January 2008

Danny Wallace will be livening up the Xfm London and Manchester schedules when he begins his weekly Saturday show from 10am to 2pm on February 9.Some of Wallace’s most famous credits include his books Join Me and Yes Man, TV show How to Start Your Own Country for BBC Two, and his presenting work on… Continue reading Danny Wallace Gets Xfm Saturday Show

CBS Outdoor has conducted a survey, which suggests that buses could be the key to successful outdoor advertising in the future.The survey, of 1,162 consumers, shows that over three-quarters of those saw buses as part of local life, both in urban and more residential communities. Of those surveyed, 63% agree that buses are a less… Continue reading CBS Outdoor Finds Buses Key To Outdoor’s Future

The largest stateside national audience measurement panel ever is to be developed, meaning information can be gathered on total viewing, including live and time-shifted (DVR) viewing of programs and commercials at a second by second interval.DIRECTV Inc. the US’ leading satellite television service provider with more than 16.6 million customers, and TNS Media Research, a… Continue reading Audience Measurement Panel To Provide Important Insights Into Multiplatform Viewing

The Six Nations rugby tournaent, which starts tomorrow, will be the first major sporting event to be shown on BBC iPlayer since its marketing-supported launch in December 2007.The BBC iPlayer is the BBC’s online on-demand service that allows viewers to catch up with the past week’s programmes.Every single match in the championship will be available… Continue reading BBC iPlayer To Show First Major Sporting Event

Future has announced a new partnership with Sky Movies to launch the UK’s first national movie preview event for film fans.Future’s Total Film will partner with Sky Movies to present the inaugural ‘Total Film and Sky Movies Red Carpet Preview’.The Total Film and Sky Movies Red Carpet Preview takes place on Wednesday March 19 at… Continue reading Future And Sky Movies Team Up For Movie Previews

Microsoft has launched a $44.6 billion takeover bid to buy Yahoo!, saying that it is confident of delivering up to $1 billion in cost savings under the terms of the proposed deal.According to a report on TimesOnline, Goldman Sachs is advising Microsoft on the deal.If it were to go through, the deal would be one… Continue reading Microsoft Offers To Buy Yahoo! For $44.6bn

Microsoft has launched a $44.6 billion takeover bid to buy Yahoo!, saying that it is confident of delivering up to $1 billion in cost savings under the terms of the proposed deal. According to a report on TimesOnline, Goldman Sachs is advising Microsoft on the deal. If it were to go through, the deal would… Continue reading Microsoft Bids $44.6bn For Yahoo!