In brief: The brand kicked off an “integrated, digital-driven campaign” with a series of digital films depicting fans’ devotion to their national teams.
ARCHIVE ▸ The Media Leader Staff
In brief: Warner Bros Discovery and BT Group have completed a merger of BT Sport and Eurosport UK.
In brief: Google has shared its plan for the 2022 midterm elections, highlighting features to make accurate election information easily accessible to users.
In brief: the mass media company reportedly began laying off employees in mid-August, but did not disclose details to staff until this week.
In brief: Edit Tweet is currently being tested internally, but will roll out to Twitter Blue users “in the coming weeks”.
In brief: Disney is reportedly exploring a membership program that would bundle discounts between its streaming services, parks, resorts, and merchandise.
In brief: Roku has launched Roku TV in Germany, with Metz blue and TCL as the first partners to launch Roku TV models in the market beginning in October.
In brief: Agency group WPP has acquired Newcraft, a data-first European ecommerce consultancy.
In brief: Before coming to Dentsu Media, Metcalf spent eight years at Essence, most recently working as SVP of client operations, Americas.
In brief: Netflix’s plan will reportedly include limited targeting, no third-party measurement, and CPM of $65m.
