In brief: Agency group WPP has acquired Newcraft, a data-first European ecommerce consultancy. 

In brief: Before coming to Dentsu Media, Metcalf spent eight years at Essence, most recently working as SVP of client operations, Americas.

In brief: Netflix’s plan will reportedly include limited targeting, no third-party measurement, and CPM of $65m.

In brief: Google has not approved Donald Trump’s social media platform Truth Social for distribution in its Google Play Store because of content moderation concerns.

In brief: Snap is planning to lay off roughly a fifth of its staff following consecutive quarters of disappointing financial performance

In brief: using Tiles will allow the publications to trial new formats for increasing engagement with hyperlinks.

In brief: a web-based version of the livestreaming platform will continue to exist on Facebook.

In brief: California has passed a bill that would force digital platforms to increase standards for child safety or else be subject to fines per affected child.

In brief: Snap’s chief business officer Jeremi Gorman and Snap’s VP of ad sales, Americas Peter Naylor will both be making the move over to Netflix

In brief: The Post reportedly saw a roughly 15% decrease in digital ad revenue between H1 2021 and H1 2022.