In brief: Agency group WPP has acquired Newcraft, a data-first European ecommerce consultancy.
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In brief: Before coming to Dentsu Media, Metcalf spent eight years at Essence, most recently working as SVP of client operations, Americas.
In brief: Netflix’s plan will reportedly include limited targeting, no third-party measurement, and CPM of $65m.
In brief: Google has not approved Donald Trump’s social media platform Truth Social for distribution in its Google Play Store because of content moderation concerns.
In brief: Snap is planning to lay off roughly a fifth of its staff following consecutive quarters of disappointing financial performance
In brief: using Tiles will allow the publications to trial new formats for increasing engagement with hyperlinks.
In brief: a web-based version of the livestreaming platform will continue to exist on Facebook.
In brief: California has passed a bill that would force digital platforms to increase standards for child safety or else be subject to fines per affected child.
In brief: Snap’s chief business officer Jeremi Gorman and Snap’s VP of ad sales, Americas Peter Naylor will both be making the move over to Netflix
In brief: The Post reportedly saw a roughly 15% decrease in digital ad revenue between H1 2021 and H1 2022.
