In brief: Bountiful Cow has promoted head of AV Ian Daly to head of activation and tasked him with continuing the agency’s growth ambitions.
ARCHIVE ▸ The Media Leader Staff
As the Future of Gaming approaches, The Media Leader and Future brought together seven experts to discuss what’s next in gaming advertising and how advertisers can get involved.
In brief: Facebook users are using carrot emojis to share unverified claims about Covid-19 vaccinations, the BBC has reported.
The Times’ deputy editor Tony Gallagher is reportedly set to be announced as the newsbrand’s editor, replacing John Witherow.
In brief: The Out of Home Advertising Association of America (OAAA), the outdoor media trade association, has hired industry veteran Jeff Jan as the its first head of industry Initiatives.
The agenda includes this week’s headliner announcement of Euro 2022 winner Jill Scott speaking to talkSPORT’s Jordan Jarrett-Bryan.
In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023
In brief: Amazon plans to give brands a series of new marketing tools, including the ability to send direct emails to customers who have made repeat or recent purchases.
In brief: Independent digital adtech company Pubmatic is set to acquire Martin, a media measurement and reporting platform, in a big to deepen its investment in supply path optimisation.
In brief: The UK Government is reportedly reviewing its anti-obesity strategy, which would impose new TV and online advertising restrictions.