So you want to be a media leader? Senior industry figures with experience at Snap, Zenith, MailOnline and mSIX reveal what got them where they are today.

In brief: Battersea Power Station has appointed Ocean Outdoor as its outdoor media partner.

In brief: PubMatic and Reckitt have joined the industry alliance that encourages advertisers to commit to a carbon-reduction plan in their marketing and media activities.

Chris Taylor and his ‘Under the Duvet’ co-host Harriet Rose stressed the importance of being authentic when connecting with both audiences and brands.

There are just a few days left to submit your entry for the Mediatel Media Research Awards.

In brief: Viaplay will launch its streaming service in the UK on 1 November.

Advertisers must be authentic, take a wider approach to marketing strategies, and avoid gamer stereotypes, according to a panel at The Future of Gaming.

Predicting the future of an ever-changing industry like media marketing is a daunting task, yet that’s exactly what a panel of experts and innovators were asked to do at Mediatel’s Future of Media event.

In brief: Tesco has appointed EssenceMediaCom to handle its UK media following a competitive pitch.

TV companies have an opportunity to boost their ad revenue now if they are willing to “be brave” with their measurement, Andy Brown and Ian Whittaker told The Future of Media.