England footballing legend Jill Scott talks about what has changed with relationships with media and brands since the Euros win over the summer.

The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.

So you want to be a media leader? Senior industry figures with experience at Snap, Zenith, MailOnline and mSIX reveal what got them where they are today.

In brief: Battersea Power Station has appointed Ocean Outdoor as its outdoor media partner.

In brief: PubMatic and Reckitt have joined the industry alliance that encourages advertisers to commit to a carbon-reduction plan in their marketing and media activities.

Chris Taylor and his ‘Under the Duvet’ co-host Harriet Rose stressed the importance of being authentic when connecting with both audiences and brands.

There are just a few days left to submit your entry for the Mediatel Media Research Awards.

In brief: Viaplay will launch its streaming service in the UK on 1 November.

Advertisers must be authentic, take a wider approach to marketing strategies, and avoid gamer stereotypes, according to a panel at The Future of Gaming.

Predicting the future of an ever-changing industry like media marketing is a daunting task, yet that’s exactly what a panel of experts and innovators were asked to do at Mediatel’s Future of Media event.