In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023
ARCHIVE ▸ The Media Leader Staff
In brief: Amazon plans to give brands a series of new marketing tools, including the ability to send direct emails to customers who have made repeat or recent purchases.
In brief: Independent digital adtech company Pubmatic is set to acquire Martin, a media measurement and reporting platform, in a big to deepen its investment in supply path optimisation.
In brief: The UK Government is reportedly reviewing its anti-obesity strategy, which would impose new TV and online advertising restrictions.
Future has appointed Claire Blunt as chief operating officer, 18 months after she became the advertising sales boss at Guardian Media Group.
In brief: The goal of the workshop is to provide participants with an actionable roadmap for media strategy and investment through a collaborative agenda.
The owner of Pearl & Dean has rebranded its Irish cinema ad business Wide Eye Media as Pearl & Dean Ireland.
In brief: The redundancies occur as the recently merged Warner Bros. Discovery seeks to become more efficient and lean in the face of a sizeable debt problem.
In brief: Warner Bros. Discovery’s HBO dominated the Emmys Monday with 14 wins, ten more than any other network or streaming service.
In brief: A multi-billion pound lawsuit is being brought against Google in the UK and EU in which the tech behemoth stands accused of anticompetitive conduct in the digital advertising market.
