Interpublic Group recorded profits of $137 million (£67.8 million) for the second quarter of 2007. The group’s revenue was $1.65 billion in the second quarter, whilst first-half revenue was $3.01 billion. Organic revenue increased 6.6% compared to the second quarter of 2006, due to higher revenue from existing clients and net client wins. For the… Continue reading Interpublic Profits Almost Double

Guardian Media Group is believed to be in discussions with private equity firm Apax Partners about launching a £2 billion joint bid for Emap. Talks between the two companies are at an early stage and that no formal agreement has been made, according to a report in today’s Daily Telegraph. According to the report, GMG… Continue reading GMG And Apax In Possible Joint Bid For Emap

In-game ads have a positive impact on metrics like brand familiarity, ad recall and ad rating – even increasing purchase consideration by an average of 41%, according to a new report from Microsoft’s Massive. Conducted by Nielsen Entertainment, the study surveyed more than 600 Xbox 360 and PC players of Electronic Arts’ Need for Speed… Continue reading In-Game Ads Increase Purchase Consideration

US online adspend will reach $61.98 billion, surpassing newspapers to become the leading US ad medium in 2011, according to a new forecast from Veronis Suhler Stevenson (VSS). The 21st Communications Industry Forecast says that the consumer migration to digital media has spawned a year on year decline in the amount of time consumers spent… Continue reading US Online Adspend To Reach $61.98bn

Advertising agency Fallon has completed a four-month redesign of BBC national radio brands, with the Corporation unveiling 10 new logos.The redesign of the logos sees the 10 stations come under one design concept, doing away with the previous disparate collection.The BBC said that the new logos are intended to give its radio branding a greater… Continue reading BBC Radio Brands Get Redesign

The launch of the Setanta Sports News service on the Virgin Media platform has been delayed after TWI pulled out of the project.TWI, the sports-content production arm of IMG Media which produces Sky’s cricket coverage and the BBC’s snooker and darts, said yesterday that it was unable to agree terms with Virgin Media.The channel was… Continue reading Setanta Sports News Channel Faces Delay

More than 80% of UK newspaper readers and 74% of magazine readers think that print and online media are equally trustworthy, according to a survey conducted by the Association of Online Publishers.The report also found that 72% of newspaper readers and 66% of magazine readers in Britain believe that online media is as reliable as… Continue reading Survey Reveals Trust Comparison For Print And Online

Virgin Media TV is launching a +1 service for its free-to-view entertainment channel Ftn this month, with Ftn to rebrand as Virgin 1 in the Autumn.The timeshifted service will be available on Virgin Media and satellite platforms from 9 August. Virgin says that it expects the wider reach to increase viewing figures for Ftn by… Continue reading Virgin To Launch +1 Channel For Ftn

Virgin Media has extended its deadline for receiving formal takeover proposals following a recommendation from its financial advisers “to enhance shareholder value”. Virgin Media said in a statement that it had “extend the process until these parties can complete their proposals in a more stable debt market environment”. It added: “As a consequence of this… Continue reading Virgin Media Extends Bid Deadline

Archant, the regional newspaper group, has announced that its overall revenue in the 26 weeks to the end of June was up 2.1% at £98.5 million (2006: £96.4 million). The group reported a 64.6% rise in pre-tax profits, owing in part to a £3.8 million profit it made in April when it sold its Scottish… Continue reading Archant Revenue Up 2.1%