US online adspend will reach $61.98 billion, surpassing newspapers to become the leading US ad medium in 2011, according to a new forecast from Veronis Suhler Stevenson (VSS). The 21st Communications Industry Forecast says that the consumer migration to digital media has spawned a year on year decline in the amount of time consumers spent… Continue reading US Online Adspend To Reach $61.98bn

Advertising agency Fallon has completed a four-month redesign of BBC national radio brands, with the Corporation unveiling 10 new logos.The redesign of the logos sees the 10 stations come under one design concept, doing away with the previous disparate collection.The BBC said that the new logos are intended to give its radio branding a greater… Continue reading BBC Radio Brands Get Redesign

The launch of the Setanta Sports News service on the Virgin Media platform has been delayed after TWI pulled out of the project.TWI, the sports-content production arm of IMG Media which produces Sky’s cricket coverage and the BBC’s snooker and darts, said yesterday that it was unable to agree terms with Virgin Media.The channel was… Continue reading Setanta Sports News Channel Faces Delay

More than 80% of UK newspaper readers and 74% of magazine readers think that print and online media are equally trustworthy, according to a survey conducted by the Association of Online Publishers.The report also found that 72% of newspaper readers and 66% of magazine readers in Britain believe that online media is as reliable as… Continue reading Survey Reveals Trust Comparison For Print And Online

Virgin Media TV is launching a +1 service for its free-to-view entertainment channel Ftn this month, with Ftn to rebrand as Virgin 1 in the Autumn.The timeshifted service will be available on Virgin Media and satellite platforms from 9 August. Virgin says that it expects the wider reach to increase viewing figures for Ftn by… Continue reading Virgin To Launch +1 Channel For Ftn

Google could move into the competitive mobile arena with the launch of a phone specifically designed to include Google products, including its search engine and email service.According to reports, the internet giant has already developed prototype handsets and has approached several wireless operators in the US and Europe, including T-Mobile USA and Orange.It has also… Continue reading Google Could Move Into Mobiles

City AM, the morning business freesheet, has signed a 12 month contract with iCD Research for its online readership tracking survey, which covers the London and national newspaper markets.City AM is the first title to join the survey, which is conducted entirely online and looks at free and paid for titles.The business freesheet does not… Continue reading City AM Joins Online Readership Survey

Esquire, the long-running men’s monthly fashion title, has unveiled a new look and size for its September issue in a bid to be noticed amidst the largely flailing sea of men’s mags.The new size, more commonly seen in the US, is unique to the UK men’s market and, according to publisher NatMags, differentiates Esquire as… Continue reading Esquire Takes Small Steps To Stand Out

Virgin Media could reveal it has shed 60,000 subscribers during the second quarter of 2007, in its results presentation due on Wednesday.The Mail On Sunday claims 40,000 of the subscribers made the decision to leave the service because they were no longer able to get some Sky channels on Virgin’s cable TV service. The remainder… Continue reading Virgin Could Shed Another 60,000 Subscribers

Radio company UBC Media has recorded a 19.8% year on year increase in revenues for the first quarter to the end of June. UBC said that a 30% year on year increase in revenues from radio advertising as underlying its strong performance. Chairman John Hodson said that UBC had made an “encouraging start to the… Continue reading UBC Media Records 19.8% Revenue Increase