More than 59 million Americans (37.3% of all active US internet users) visited newspaper websites on average during the second quarter of 2007, according to custom analysis provided by Nielsen//NetRatings for the Newspaper Association of America (NAA). The NAA says that this is a record number representing a 7.7% increase over the same period a… Continue reading Over 59 Million Americans Visited Newspaper Websites In Q2

GCap’s share price dropped today following the release of the latest RAJAR listening figures, which revealed that in Q2 Capital Radio had its lowest ever share of the audience. At one point this morning, the company’s share price fell by 9% to 216p, from yesterday’s close of 237.5p. However, at 1.05pm, GCap’s price had rallied… Continue reading GCap Sees Share Price Fall After Poor RAJARs

Jim Hytner, group brand and marketing director at Barclays, is to leave the bank in November to take up the role of commercial director at Top Up TV. His departure will see Deanna Oppenheimer, currently chief executive of retail banking, take charge of the marketing department before a decision is made on the banks long-term… Continue reading Hytner To Join Top Up TV

A repeat of the James Bond movie Die Another Day, on ITV1 at 8pm last night, performed admirably well, beating Big Brother and a repeat showing of BBC One’s popular crime drama Waking The Dead.The classic action movie, which features the awesome Madonna song of the same name, had a peak adult audience of 4.3… Continue reading Bond Bags The Viewers

Jim Hytner, Barclays’ group brand and marketing director, is to leave the bank in November to become commercial director of Top Up TV.In his new role Hytner will be responsible for expanding Top Up TV’s commercial opportunities.He joined Barclays in 2004, having resigned as marketing and commercial director of ITV (see Hytner Quits ITV After… Continue reading Jim Hytner To Join Top Up TV

Easy Living the women’s monthly magazine, is to get its own channel on YouTube, following the launch of Vogue, Glamour and Brides on the video-sharing site.The new channel will show cookery videos featuring the magazine’s food editor, David Herbert.Abigail Chisman, general manager for Conde Nast Interactive, said, “We’re keen to capitalise on this premier destination… Continue reading Easy Living Magazine To Get YouTube Channel

Virgin Media is to launch an online ad campaign to promote the football highlights package on its web portal.The campaign will mark the first time that clips of Premier League football have been used in online advertising.Users will be able to click through to a landing page where they can view highlights or find out… Continue reading Virgin Media To Launch Online Football Ad Campaign

Social networking services will dominate a burgeoning market for mobile user-generated content, according to a new report from Juniper Research. Globally, end-user generated revenues from social networking, dating and personal content delivery services will increase from $572m in 2007 to more than $5.7bn in 2012, with social networking accounting for 50% of the total by… Continue reading Mobile UGC Revenues To Rise Tenfold By 2012

A new report from eMarketer says that legal squabbles over internet radio will not stop the growth of the medium. The Radio Trends report quotes a US forecast from Bridge Ratings which predicts that internet radio will generate ad revenues of $19.7 billion in 2020, equal to those of terrestrial radio in 2006. Another estimate,… Continue reading Legal Arguments Won’t Stop Growth Of Internet Radio

Jellyfish, the trial digital magazine from the National Magazine Company, has been axed, with marketing and distribution problems blamed for its demise.The e-zine was initially launched on a 14-week trial and this had been extended until September, however NatMags has decided to end it after 20 weeks.The title, delivered via email, apparently encountered problems with… Continue reading NatMags Axes Jellyfish After Trial Problems