Google has unveiled a new model of advertising on its video-sharing website YouTube, which aims to be much more effective than any other ad formats currently on the site.The “TV-style”, animated overlay, which will cover the bottom 20% of a video, will appear after 15 seconds of a clip has played. YouTube says that the… Continue reading Google Unveils New Ad Format On YouTube

Heart FM is to expand its content production services to offer its clients video, online and experiential marketing opportunities.The service, lead by Ian Fish, Heart’s former head of production in the Midlands, will be based at the 100.7 Heart FM offices in central Birmingham.The radio brand will be extending programming, sponsorship and promotions activities for… Continue reading Heart Expands Client Capabilities

The most widely circulated magazine in the UK, Sky’s customer magazine, has been relaunched by News Magazines.The newly renamed Skymag has been revamped in a bid to be more appealing to ABC1 women, introducing a raft of TV personalities as columnists in a bid to up the glossy ante on the title and make it… Continue reading Revamp For UK’s Biggest Consumer Mag

Two Lochs Radio, a not for profit Scottish radio station, is selling radio spots on eBay at £7.20 a go, having picked up on a growing trend in America to sell airtime on Google and the online auction site.According to a report on the Radio Today website, one of the questions on eBay says: “Can… Continue reading Radio Station Sells Ads On eBay

Mondadori, the Italian magazine publisher controlled by Silvio Berlusconi, has expressed interest in buying Emap’s £700 million consumer magazine division, according to a report. A report in today’s Times says that the Italian group, along with French company Lagardère, whose British operations are run by former Emap chief executive Kevin Hand, has asked for a… Continue reading Berlusconi Company Could Bid For Emap Magazine Division

Vincent Bolloré, chairman of Havas, has increased his stake in Aegis, the UK media buying group, to almost 30%. Bolloré Group, Bolloré’s holding company, has increased its holding in Aegis from 29.15% to 29.86%, almost reaching the threshold where it would have to make a bid for the company. So far, Bolloré has made four… Continue reading Bolloré Increases Aegis Stake

More than one in every five households in the United States now have a Digital Video Recorder (DVR) – up from about one in every thirteen households just two years ago, according to a new report from Leichtman Research Group. Leichtman Research also found that the mean household income of DVR owners is 33% above… Continue reading DVRs Now In Over One In Five US Households

A new report from OPera Media says that the global economy remains on track for continued strong expansion in 2007 and 2008, with the UK economy expected to continue growing on, or near, its 2.5% long run trend in 2007 and 2008. Overall, says OPera, the UK economic picture is positive, with a stable labour… Continue reading Global Economy Remains On Track For Continued Expansion

A new forecast from OPera Media predicts that continued strong increases from the online search and classified sectors will see UK total advertising spend increase by 3.3% this year, adding that the television, press and radio markets will continue to lose share of advertising spend in 2007. OPera also says that television revenues will remain… Continue reading UK Adspend To Increase By 3.3% In 2007

The latest IPA ‘Trends in Television’ report for Q2 2007 shows the first year on year increase in average daily viewing levels for some time, now standing at 3.46 hours, up from 3.43 hours for the same period last year. The non-terrestrial channels continue to grow in terms of penetration, patronage and share of viewing,… Continue reading Q2 2007 TV Viewing Stabilising