The US outdoor advertising industry maintained a 7.9% growth rate in the second quarter, equalling $2.2 billion in total ad dollars, according to the Outdoor Advertising Association of America (OAAA). This means that the industry has now sustained an 8% annual growth rate for several years in a row, with each quarter building on a… Continue reading US Outdoor Advertising Sustains Growth Rate

New research from eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007. The online market research firm points out that is still only 13.4% of the total internet ad market. David Hallerman, eMarketer senior analyst and author of the new report, Local Online Advertising: Measuring the Market, said:… Continue reading US Local Online Advertising To Reach $2.9 Billion

Tiscali is to make its TV service available to nearly five million UK homes and plans to raise this figure to 10 million by the end of 2007.Tiscali TV services will be available in Central, North and North West of England as well as the M25 ring for the first time.Tiscali has already signed a… Continue reading National Roll-Out For Tiscali TV

Trinity Mirror is to launch its first business freesheet, a weekly title called Business 7, distributed every Friday to around 20,000 people.The paper will be headed by editor in chief Alasdair Northrop – also editor of Trinity Mirror’s Scottish business monthly Insider magazine – and editor Jonathan Russell.Business 7 will work closely with Insider magazine… Continue reading New Business Freesheet For Scotland

News International is to use street vendors to sell copies of the Sun in London, following on from its decision to drop the paper’s cover price to 20p in the capital.The popular red-top will be sold during the morning rush – going up against the freesheet Metro – and again from 11.30am to 2.30pm, stopping… Continue reading Street Vendors To Sell The Sun

Coca-Cola has signed a strategic partnership agreement with JCDecaux, encompassing the design of future sites, deployment of new technology and access to the outdoor giant’s most prestigious advertising locations.The agreement, Coca-Cola’s first UK wide-deal, covers the advertising of its full range of brands including Coca-Cola, Diet Coke, Coca-Cola Zero, Powerade and Schweppes.Coca-Cola will be the… Continue reading JCDecaux Unveils Outdoor Partnership With Coca-Cola

The BBC has confirmed that the Bafta-award winning Doctor Who will return for a fifth series in spring 2010.A special episode of the time-travel sci-fi drama starring David Tennant and Kylie Minogue will be broadcast on BBC One in December 2007.Series four, which went into production in July 2007, will hit UK screens in spring… Continue reading BBC Confirms Fifth Series Of Dr Who

A new planning tool which aims to detail the cross-platform readership of local newspapers has been launched today, giving data on 800 of the UK’s 1,100 local newspaper websites.The Newspaper Society’s (NS) Media Portfolio Database, which is described as a “work in progress”, will initially use traffic data directly from publishers, according to a report… Continue reading Local Newspapers Get New Planning Tool

BT Retail says that it has became the UK’s first broadband supplier to pass the four million customer mark.The acceleration to four million has taken just over five years meaning a new customer has been added on average every 40 seconds since June 2002.This also equates to more than 2,000 new customers each day during… Continue reading BT Retail Passes Four Million Broadband Customers Mark

Nuts TV, the multiplatform channel inspired by IPC’s men’s weekly magazine, has announced the programming line-up for its launch on September 12.Airing on Freeview channel 42 and with a broadband component at www.nuts.tv, shows include the delightfully named Gender Bender, in which three men and three women go to extremes to prove they know the… Continue reading Nuts TV Unveils Channel Programme Line-Up