Virgin Media is to launch an online ad campaign to promote the football highlights package on its web portal.The campaign will mark the first time that clips of Premier League football have been used in online advertising.Users will be able to click through to a landing page where they can view highlights or find out… Continue reading Virgin Media To Launch Online Football Ad Campaign

Jim Hytner, group brand and marketing director at Barclays, is to leave the bank in November to take up the role of commercial director at Top Up TV. His departure will see Deanna Oppenheimer, currently chief executive of retail banking, take charge of the marketing department before a decision is made on the banks long-term… Continue reading Hytner To Join Top Up TV

Jellyfish, the trial digital magazine from the National Magazine Company, has been axed, with marketing and distribution problems blamed for its demise.The e-zine was initially launched on a 14-week trial and this had been extended until September, however NatMags has decided to end it after 20 weeks.The title, delivered via email, apparently encountered problems with… Continue reading NatMags Axes Jellyfish After Trial Problems

The Audit Bureau of Circulations has begun an investigation into how magazine circulation figures became available on its website six days before this Thursday’s official release.The ABC figures for the first six months of 2007 were accidentally released on the ABC website on Friday for a short period.The mistake was apparently noticed by a MediaGuardian… Continue reading ABC Launches Investigation Into Magazine Leak

Half of all UK households have now converted all their TVs to digital, according to the Ofcom/Digital UK Tracker survey published today.The survey also shows a steady increase in public awareness and understanding of switchover, which begins in Whitehaven, Cumbria on October 17 (see Whitehaven Gets Ready For Digital Switchover) before a nationwide roll out… Continue reading Half Of All UK Households Have Converted To Digital

A new report from eMarketer says that legal squabbles over internet radio will not stop the growth of the medium. The Radio Trends report quotes a US forecast from Bridge Ratings which predicts that internet radio will generate ad revenues of $19.7 billion in 2020, equal to those of terrestrial radio in 2006. Another estimate,… Continue reading Legal Arguments Won’t Stop Growth Of Internet Radio

A new study conducted by JupiterResearch for Akamai Technologies reveals that having experienced poor video performance at an internet site, more than half of US online video users would seek content from a competing website, and a quarter would leave with a more negative brand perception and be less likely to return to the poorly… Continue reading Online Video Quality Could Affect Revenue Opportunities

GroupM’s latest global ad forecast says that advertising is easily keeping pace with robust growth in the global economy, despite negative news this year of debt fatigue, persistent inflation and tighter money. GroupM adds that with global ad revenue in prospect to rise 6% in 2007 to $433 billion and 7% in 2008 to $462… Continue reading Advertising Keeping Pace With Global Economy

This Thursday’s ABC release will for the first time list together the total magazine audience for print, online and events.Both BBC Magazines and IPC Media are releasing ABC group reports, which list print, online and event data in one document.BBC Magazines, a division of the BBC’s commercial arm BBC Worldwide, has today released a group… Continue reading ABC Release To Feature Magazine Group Reports

Emap’s First magazine is to go fortnightly this month before relaunching as a glossy in September.The new-look title will be more upmarket and aspirational, and is likely to be more celebrity-focused, according to reports. In the women’s sector, many of the celebrity-focused titles were the only ones to record an increase in circulation at the… Continue reading Emap To Relaunch First Magazine