US internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago, according to new research from the Online Publishers Association (OPA). The OPA today announced a four-year analysis of its Internet Activity Index (IAI), a monthly gauge of the time being spent with… Continue reading Web Users Now Spend Half Their Time Visiting Content

A new study reveals that 67% of the online search population is driven to search by offline channels. The research, sponsored by iProspect and conducted by JupiterResearch, also revealed that 39% of online searchers who are influenced by offline channels ultimately make a purchase. Search engine marketing firm iProspect commissioned the study to gain a… Continue reading Online Search Population Is Driven To Search By Offline Channels

The results of a survey conducted by the Internet Advertising Bureau have revealed that two out of three UK gamers are positive about the brands they see advertised in games. Over half of the 3,500 UK gamers surveyed said that they had seen an in-game advertisement in the past 12 months. One third said that… Continue reading UK Gamers Positive About In-Game Ads

The second instalment of The X-Factor, on ITV1 at 7.30pm on Saturday night, was a mega hit with viewers, drawing a larger adult audience than the rest of the terrestrial channels combined.A peak of 7.4 million adults (a 44.5% share of the audience) watched the wannabes line-up before the judges, with an average of seven… Continue reading X-Factor Continues To Do Well

It wasn’t all self-flagellation at the recent MediaGuardian Edinburgh International Television Festival (MGEITF), as internet entrepreneur Janus Friis explained more about his peer-to-peer television project, Joost.Given Friis’ background as the co-founder of both the file-sharing website Kazaa and the online telephony business Skype, many in the audience could have been forgiven for being wary about… Continue reading MGEITF 2007: Joost To Provide New Opportunities For Content Owners

Last year’s annual MacTaggart lecture saw outgoing ITV boss Charles Allen use the platform to strongly criticise Channel 4. In 2007, under a cloud of deception and viewer mistrust, Newsnight anchor Jeremy Paxman took his turn on the podium to deliver a scathing speech.Paxman outlined the trivial and more serious “contemptible” allegations of dishonesty and… Continue reading Paxman Scorns “Contemptible” Annus Horribilus

Vint Cerf, one of the creators of the internet and currently Google’s chief internet evangelist, made some bold predictions at the recent MediaGuardian Edinburgh International Television Festival (MGEITF), conjuring up visions of a Martian internet and super-fast downloads.Presenting the Alternative McTaggart lecture at the festival, Cerf’s speech was quite different from Jeremy Paxman’s lament for… Continue reading MGEITF 2007: Internet ‘Godfather’ Looks To The Future

The controversial BBC documentary on the Queen might never be shown, according to Peter Fincham, controller of BBC One.Speaking at the Media Guardian Edinburgh International Television Festival (MGEITF), Fincham said: “I certainly hope that we will screen the series, a lot of talking is going on in the background – I can’t say whether or… Continue reading MGEITF 2007: Queen Documentary Might Never Be Shown

Nearly three quarters of the public claim they will not take part in a television phone-in competition again, judging them difficult to trust following this summer’s scandals.The poll was commissioned for the MediaGuardian Edinburgh International TV Festival (MGEITF) for its “Trust Me…I’m in Telly” panel debate, which will feature Andy Duncan, chief executive of Channel… Continue reading MGEITF 2007: Phone-Ins Lose Popularity Through Trust Issues

An extra 24,000 customers have signed up to BT’s IPTV service, BT Vision, in the past two months, according to reports in the trade press.The customer base has more than doubled since the last figures released at the end of June, according to unofficial figures from a source at BT Vision.The source stated that BT… Continue reading BT Vision Subscribers Up 24,000 in Two Months