In May, a study carried out by StrategyOne for Motorola’s Connected Home Solutions Division revealed that almost half of Europe is now regularly watching TV over the internet. France emerged as the most enthusiastic nation for consuming video on demand, with 59% watching previews and episodes of their favourite shows over the web, while the… Continue reading INSIGHTanalysis: Media Healthcheck – May 2007
ARCHIVE ▸ The Media Leader Staff
New research from Leichtman Research Group (LRG) has revealed that 53% of all US households now subscribe to a broadband high-speed internet service at home. LRG says that broadband services now account for about 72% of all home internet subscriptions – compared to 60% last year. The research group adds that 68% of all households… Continue reading Over Half Of US Households Subscribe To Broadband
US spending on behaviourally targeted online advertising will soar from $575 million in 2007 to $1 billion in 2008, according to a new report from eMarketer. eMarketer says that this growth will be driven by advertisers’ enthusiasm for establishing and building brands on portals and other web sites, with the figure nearly quadrupling to $3.8… Continue reading US Spend On Behaviourally Targeted Online Advertising To Increase
Emap’s Magic 105.4 has signed an exclusive sponsorship deal with VUE cinemas to launch the station’s new on-air quiz, Trivia Triumph.Trivia Triumph, which launches on 18 June, is the brand new weekday competition on Magic, running between 7am – 4pm.Listeners will go head to head to answer three questions every hour. The winner will win… Continue reading Magic Signs VUE Cinema Quiz Deal
The term “bebo” has become the number one search term based on volume of UK internet searches, overtaking “eBay”, which has held the spot for all but one week in the past two years, according to new research from Hitwise.The online intelligence service said that except for one week in September 2006, the term “eBay”… Continue reading Bebo Becomes Most Searched For Brand In UK
Vodafone is to launch a £16 million advertising campaign featuring a simultaneous airing of ads across 200 TV channels and six major websites.The campaign, which has been created by Bartle Bogle Hegarty, will promote a new mobile internet offering from Vodafone and will begin on Sunday evening with a 90-second TV spot.The TV spot will… Continue reading Vodafone To Launch £16 Million Ad Campaign
ITV.com is to be relaunched on Tuesday, making its channels available to watch online for the first time following a £20 million investment.The revamp will include online simulcasts of ITV1, ITV2 and ITV3 programmes, although only a selection of ITV4 programs will be available due to rights issues covering its content.ITV is rolling out its… Continue reading ITV’s Online Portal Is Go
Sales of IPTV set-top boxes worldwide will rise by more than 110% to 7.9 million units this year, according to a new report from Strategy Analytics. The report predicts that more than three million HD-enabled IPTV set-top boxes will be sold in Europe alone this year as operators make the switch to H.264 technology. The… Continue reading Worldwide IPTV Set-Top Box Sales To Rise
Teenagers and young adults in the UK are 25% more likely to be online than the general population and spend 24% more time online than the average internet user in April 2007, according to a new report from comScore. “The higher use of the internet among those aged 15 to 24 reflects the fact that… Continue reading UK Teens And Young Adults Spending The Most Time Online
The latest Marketing Trends Survey from the Chartered Institute of Marketing has revealed that while advertising is still the biggest item in average marketing budgets, its position is being eroded as more resource is devoted to other marketing activities. Advertising will account for just under 15% of marketing spend on average, which means a larger… Continue reading CIM Publishes Spring Marketing Trends Survey