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70% of American kids recall ads on YouTube versus 35% who recall ads on broadcast TV

M&C Saatchi’s ‘Tick it to change it’ campaign targets black communities via The Voice Newspaper

Independent media advisor, MediaSense has sold a majority stake in the business to private equity firm Apiary Capital.

The Ozone Project has unveiled Ozone Ad Manager, a new audience insights dashboard and campaign planning tool. 

Media & Entertainment group, Global has appointed Chris Forrester as its new director of commercial outdoor.

The Broadcasters Audience Research Board has added smartphones to its unduplicated reach and time spent viewing data

Start-up Out-of-Home agency, BambOOH launched this week. Its founders, Marc Gutreich and Lee Parsons have both worked in the sector for over 20 years respectively and have spent the vast majority of that time planning and buying OOH for independent media agencies. Gutreich commented: “Having successfully worked in Out-of-Home for many years, we are acutely… Continue reading BambOOH goes live

Netflix added 1.54 million users in the June 2021 quarter and has confirmed it’s expanding into gaming

Brixton Finishing School has teamed up with The Uninvisibility Project, an agency focused on changing the narrative of midlife women, to launch VisibleStart – a free training programme to help middle-aged women progress and work in advertising. Championed by WPP and its media agency MediaCom, VisibleStart will train participants in digital media skills including programmatic,… Continue reading WPP backs VisibleStart programme for women aged 45+