A three-year study of £2.2 billion of media investment across 46 brands in eight sectors has proven the effectiveness of OOH, according to Kinetic Worldwide

HELLO! partnership adds 14 million monthly readers to The Ozone Project 

The IPA and ISBA have launched a survey into marketing effectiveness with the aim of benchmarking the culture of agencies and brands.

Cross-publisher advertising platform, The Ozone Project has appointed Martin Harriman as chairman. Harriman currently holds non-executive chairman roles at Cambridge Communications, the Softbank-backed radio technology company and Community Fibre, London’s largest fibre-to-the-home broadband company. He joins The Ozone Project from WaveOptics, where he was non-executive chairman of the augmented reality company, which sold to Snap… Continue reading The Ozone Project appoints Harriman as chair

Sky Media, the advertising sales arm of Sky, has launched a £2m support scheme for small businesses, providing free access to TV advertising through AdSmart.

Xaxis, GroupM’s media company, has promoted former VP of global operations & platforms, Silvia Sparry to global COO.

Deborah Sherry, Future’s CCO, talks acquisitions, financials and championing women from all walks of life in magazine imagery

Global bolsters its position as the UK’s largest airport media owner, now reaching 50% of all UK airport audiences

eBay has become the first e-commerce marketplace to receive the IAB UK’s Gold Standard 2.0 certification for rigorous online advertising standards.

The World Out of Home Organisation will unveil updated guidelines for audience measurement at its European Forum tomorrow (18 May).