The Cologne-based media and marketing trade fair, DMEXCO has teamed up with the UK’s MAD//Fest for next month’s virtual outing.
ARCHIVE ▸ Mike Fletcher
Snapchat’s 238 million users opened the app an average of 30 times a day during the global lockdown and increased their watch time of Shows by 45% year-on-year.
Publicis Groupe says that it’s ‘well armed’ to weather the financial storm fuelled by COVID-19, after reporting a 9% rise in half-year net revenues and a 4.3% increase in pre-tax profits for the first six months of 2020.
The Guardian is the latest newspaper to announce job cuts in both editorial and commercial roles, as the fallout from the coronavirus crisis continues to impact the media industry.
UK marketing budgets have been slashed to their lowest levels for 20 years, due to the devastating impact of the coronavirus, according to the Q2 2020 IPA Bellwether Report.
