E.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to integrate real-world commerce into the popular gaming platform

Motorola is taking a different approach to promote its latest foldable smartphones, with a campaign created entirely using artificial intelligence

TikTok is entering the summer sales fray with its “Deals for You Days” event, launching July 9th in the US

Amazon is planning a new service focused on shipping cheap fashion, home goods, and other products directly from warehouses in China, to take on Temu and Shein (WSJ)

Verizon is shaking things up with a new brand identity, revamped ad campaign, and a suite of new programs aimed at giving customers more choices and flexibility

Toys “R” Us has created a brand film about its origin, using OpenAI’s unreleased text-to-video tool, Sora

The world’s fourth-largest advertising holding company by revenue is in talks to sell its prominent digital marketing agency R/GA to India’s Tata Consultancy Services, reports the Wall Street Journal

Pinterest will now allow users to create short videos of their curated Pinterest boards, designed to be shared on social media

The Oilers heroics kept fans on the edge of their seats but also proved to be a financial boon for Disney’s ABC, the NHL’s broadcast partner.

Retail giants Walmart and Amazon are set to go head-to-head this summer in a battle for consumers’ dollars