Media mogul Edgar Bronfman Jr. is preparing a bid for National Amusements, the controlling shareholder of Paramount Global

Apple is reportedly accelerating development of a novel home device featuring an iPad-like display mounted on a robotic arm, according to Bloomberg

Creativity and emotion are the new superpowers of B2B marketing on LinkedIn

Disney is attempting to shield itself from a wrongful death lawsuit by invoking the terms and conditions of a free Disney+ trial.

A new era begins at BBDO as long-time CEO Andrew Robertson transitions to Chairman and industry veteran Nancy Reyes takes the helm

The U.S. Department of Justice is reportedly considering breaking up Google

LG Electronics is betting big on reality TV to promote its home appliance lineup, with the launch of an original series called “Estate of Survival”

The viral water brand Liquid Death has teamed up with the specialty ice cream brand Van Leeuwen to create a limited-edition of hot fudge sundae-flavored sparkling water

Iconic brands Coca-Cola and Oreo are joining forces for a limited-edition co-branded campaign dubbed “Besties”

NBCUniversal has struck gold with its coverage of the 2024 Paris Olympics, delivering record-breaking ratings and advertising revenue