Edgar Bronfman Jr. has officially withdrawn his bid to acquire Paramount Global

Dentsu has announced a strategic partnership with Sports Innovation Lab to provide Dentsu clients access to sports audiences across all major publishers and platforms

General Mills has teamed up with football superstars to create a brand new breakfast champion, which is being promoted via a multi-part content series 

Michelin has selected OMG as its new global media agency

Publicis Media has emerged victorious in a competitive pitch for the lucrative European media account of Sky, a leading media and entertainment company

Apple sent out invitations for a special event on September 9th, featuring the tagline “It’s Glowtime” 

Gallegos United appoints Pedro Fragata as its new Executive Director to lead the Comcast business portfolio

Skydance is accusing Paramount of violating the terms of their merger agreement by extending the “go shop” period

Paramount extends “go shop” period after new $6 billion offer from Bronfman

Chick-fil-A is planning to launch its own streaming platform later this year