Abercrombie & Fitch is shaking off its past and stepping into a bright future. The once-controversial brand reported record-breaking first-quarter earnings and raised its guidance for the full year.

The tides are turning in the digital advertising landscape. According to a new report by The Trade Desk, consumers are spending a record amount of time on the open internet, and advertisers are following suit.

The power of marketing to shape consumer behavior was a central theme at the Sustainable Media Summit hosted by Horizon Media last week in New York. Marketing can reframe the perception of value and make sustainability the norm.

PayPal is venturing into the world of advertising. The digital payments leader is set to launch an ad business, leveraging the data from its 400 million users. (WSJ)

LinkedIn has named Whalar, an award-winning, full-service creator agency, as its official marketing partner for creators

Nestlé just became the latest consumer brand to try to cash in on the popularity of GLP-1 drugs. The food giant is launching Vital Pursuit, a new line of frozen food specifically designed for Ozempic users.

Pizza Hut is shaking things up in its marketing department, aiming to reignite brand passion and recapture market share.

Skechers has become the first brand to secure a coveted advertising slot during the Super Bowl LIX.