OpenAI has officially entered the search engine arena with SearchGPT, its AI-powered tool designed to revolutionize how we find information online

Publicis Groupe acquires Influential, the world’s largest influencer marketing company by revenue

Gracenote teams with major CTV players to optimize contextual ad targeting

Marketers are increasingly wary of RMN’s lack of standards, transparency, and reliable measurement, according to the ANA’s latest report

4A’s CEO, Marla Kaplowitz, will be stepping down from her role on May 30, 2025

Mais oui! NBCUniversal is shaking things up for the 2024 Paris Olympics, offering viewers a historic commercial-free hour during the Opening Ceremony’s live broadcast

Yelp announced a suite of new features and updates designed to empower national service businesses and advertisers

Reddit announced a new partnership with some of the biggest leagues in the US, creating fresh advertising opportunities

Jacki Strum, President and Publisher at Wine Enthusiast, uncorks the fascinating story of the premier destination of all things wine

Warner Bros. Discovery, the current rights holder for NBA games on TNT, has exercised its matching rights in a last-ditch effort to retain the coveted broadcasts