Almost a third (31.7%) of the UK’s adult population claim to have listened to the radio via the internet, while 7.2 million have downloaded a podcast, according to new RAJAR figures.The survey, conducted in October by Ipsos MORI, also found that the majority of internet radio listening takes place at home (89%) while one in… Continue reading Almost a third of UK adults listen to radio via the internet

T-Mobile is to become the first mobile operator in the UK to offer free ad-funded games.Customers can access at least one new game per week by joining T-Mobile’s Game Club. The first free game available to consumers is Poker Million II, which is funded by advertisers including Madagascar: Escape 2 Africa, from Paramount Pictures.In exchange… Continue reading T-Mobile to launch ad-funded mobile gaming

Online advertising will continue to expand in the coming recession – just not as quickly as previously expected.Online advertising is attractive to advertisers as it is making obsolete the distinction between above-the-line and below-the-line marketing spend by delivering the benefits of both, said The Economist.Above-the-line spending traditionally drives brand awareness or consideration, while below-the-line attempts… Continue reading Online advertising will continue to expand in the recession

An ITV study of user reactions to advertising within video on its local website has found no evidence that the ads would adversely affect users’ relationships with it.Of 1200 people surveyed about overlay advertising being trialled on ITV Local, just 9% claimed it detracted from their overall viewing experience – lower than with pre roll… Continue reading Overlay video ads not significantly intrusive

A new report by the Advertising Standards Authority (ASA) has found that most companies are adhering to digital marketing rules.The ASA’s first compliance report into internet advertising found that 97% of 551 digital ads surveyed complied with the non-broadcast advertising code.Of the 16 ads which appeared to breach the ASA’s self-regulation rules, 10 were in… Continue reading Most companies sticking to digital marketing rules

Speaking at MediaTel Group ‘Future of Online’ seminar, Nick Suckley, founding partner of agenda21, said: “I have a problem in that I don’t like any one media owner being dominant… competition is good.”However, Dominic Allon, industry leader, Agency at Google, argued that “the competition is only one click away. If someone does build a better… Continue reading Google: “We want agencies to thrive”

Ibrahimi, speaking at MediaTel Group’s ‘Future of Online’ seminar, said: “We’re expecting between 5% and 8% growth this year – I’ve read many, many reports over the last six months that still maintain double digit growth and I do wonder where on earth they are getting their figures from, because at the sharp end, having… Continue reading Double digit growth forecasts for online are “too optimistic”

Panelist Robert Horler, managing director of Diffiniti, said: “We haven’t engaged with things like JICIMS as quickly as we might have, but I honestly believe that it isn’t a silver bullet.”He added that “there needs to be an awful lot more work time and investment” spent on issues such as engaging online around brand advertising… Continue reading JICIMS is “not a silver bullet”

Most of the panel were in favour of self-regulation. Dominic Allon, industry leader, Agency at Google, said: “Regulation is a really important area. Google’s philosophy is that competition is the best way to protect the consumer and drive competition.“In ’09 the Digital Media Group will put forward credible proposals allowing the industry to sustain self-regulation.”Allon… Continue reading ‘Future of Online’ seminar looks at regulation

Johnson, a panelist at today’s MediaTel Group ‘Future of Online’ seminar sponsored by Nielsen Online, said: “[Social networking] is new. It’s the fastest growing area but we’re still small. We don’t yet truly understand how people interact with social networks.”He added: “Our advertising is about engaging with what people are doing on Facebook… we still… Continue reading Understanding social networking interaction is vital for brands