On the panel at the Nielsen Online sponsored event was Trevor Johnson, planning and strategy, EMEA at Facebook, who said that as the online industry is in a better position to show a return than other media, the looming recession is a good time for it to show its strengths.In broad agreement was fellow panelist… Continue reading Financial crisis “a great opportunity for online”

From Q2 to Q3 2008, the number of Britons using mobile internet increased by 25% (from 5.8 to 7.3 million) compared to 3% for PC-based internet (34.3 to 35.3 million Britons), new research has found.The Nielsen Online research, Mobile Media View, examines how mobile internet is growing, the age of consumers using it and how… Continue reading Increase in Britons using mobile internet

Total UK ad spend will fall by 12% in 2009, according to a new report from Enders Analysis.The report also forecasts that UK newspaper advertising revenues will fall by 21% next year.Newspaper display ads will be down 22% in 2009 and classifieds down about 19%, said Enders Analysis. Growth will not return to the print… Continue reading UK ad spend to fall by 12% in 2009

The UK is one of the most digitally advanced nations in the world, according to new research from Ofcom.Not only do 86% of UK households now have digital TV on their main set, but services like HDTV and digital video recorders are also growing in popularity.The latest Ofcom research, its third International Communications Market Report,… Continue reading UK leads digital TV revolution

Over half (55%) of European internet users are now online every day, new research from the European Interactive Advertising Association (EIAA) has found.According to the research, three quarters (75%) are using the internet during their evenings and 51% of Europeans (up 13% from last year) are on the web at the weekends.Almost half (49%) of… Continue reading 55% of European internet users online every day

BBC One and BBC Two will be available to watch live online from next week, Jana Bennett, director of BBC Vision, announced today.The channels, streamed live from November 27, will join BBC Three, BBC Four, CBBC, CBeebies and BBC News which are already simulcast.They can all be watched online via their channel sites on bbc.co.uk… Continue reading BBC channels to broadcast live online

Eight out of 10 parents believe television has a positive effect on their child’s development, according to new research commissioned by Freeview.The report, created with the help of psychologist Dr Tanya Byron, found that 66% of parents indicated the positive effect of TV on their child’s numeracy and musical skills (66%), while just over a… Continue reading Parents believe TV has positive effect on child development

ITV1 has unveiled its winter-spring 2009 schedule, including a campaign to fight obesity and a Saturday night vampire drama.The Feelgood Factor will tie in with the government’s Change4Life campaign and launches with an entertainment show in January, culminating with a follow-up programme at the end of March.Demons, meanwhile, is an ITV1 Saturday night show about… Continue reading ITV1 unveils winter-spring 2009 line-up

The overall UK television viewing audience continues to show year-on-year growth, according to the latest IPA Trends in Television Report.Average hours of television viewing for the third quarter of 2008 was 3.54 hours, compared to 3.38 in 2007. This is the highest level recorded for this quarter since the start of the current BARB panel… Continue reading UK Television audience continues to grow

Most of the terrestrial channels saw declines in viewing share in October, although Five recorded a slight year on year rise, of 0.1 percentage points.The largest year on year fall in share came for ITV1, at 1.4 percentage points.All ViewingFive was up slightly year on year in October, by 0.1 percentage points to 5.1%. UEFA… Continue reading Television Viewing Round-Up – October 2008