The Evening Standard saw its circulation dip by 1% from March to April, a real term decline of almost 3,000 copies.Its circulation now stands at just under 282,000.Freesheet thelondonpaper remained relatively static in April, with a circulation of almost 501,000 copies.Rival title London Lite was up by around 6,500 copies on March, taking its total… Continue reading Evening Standard Sees Circulation Dip

Virgin Mobile has signed a deal to sponsor series nine of Channel 4 show Big Brother this summer.The sponsorship will mainly be used to promote Virgin Mobile, although parent company Virgin Media will also push some of its other services around the show.It is believed that this year’s show will launch in late May or… Continue reading Virgin Mobile To Sponsor Big Brother 9

Ofcom has fined ITV a record £5.675 million for its part in the premium rate phone-in scandal that rocked broadcasting last year.Ofcom said that the fine, the highest imposed by this or any of the previous regulators, “reflects not only the seriousness of ITV’s failures but also their repeated nature”.The previous highest fine imposed by… Continue reading ITV Handed Record £5.675m Fine Over Phone-In Scandal

Jane Lighting is to resign from her position as Five chief executive tomorrow, with Mark White, Five’s executive director of sales, serving as interim CEO until Dawn Airey takes over.Airey, who recently left ITV (see Dawn Airey Leaves ITV For RTL), has now been confirmed as chief executive and chairman of the channel.Lighting said: “Sometimes… Continue reading Lighting Resigns As Five CEO

The latest RAJAR figures, for Q1 2008, show that All BBC radio saw a year on year and period on period increase in weekly reach.All Commercial, meanwhile, reported a year on year decline in reach, although it was up period on period, by 1%.All Commercial also experienced a year on year decline in share of… Continue reading All BBC Radio Sees Weekly Reach Growth

Magic 105.4 once again had the highest weekly reach in London, at around 1.9 million listeners, after a year on year increase of 6.2%, according to RAJAR figures for Q1 2008.Its share of listening, at 5.8%, down by around 1.7% points year on year, was level with that of Heart 106.2 FM, which enjoyed a… Continue reading Magic 105.4 Has Highest Weekly Reach In London

RAJAR is to pilot a new online system of recording radio listening and abandon its trial of electronic device alternatives to its diary-based system.The two-year trial of portable people meters as due to continue until the beginning of 2009 but will now end in June.The new survey is intended to give the radio industry more… Continue reading RAJAR To Pilot Online Diary

Consumers are more loyal to programmes than TV channels, according to the results of Accenture’s inaugural Global Broadcast Consumer Survey.The survey found that although television remains the predominant mass communications device worldwide, with 97% of respondents watching TV in a typical week, consumption patterns vary based on a number of factors including geography, age and… Continue reading Viewers More Loyal To TV Programmes Than Channels

The IPA’s latest Bellwether Report, for the first quarter of 2008, reveals that current budgets have been revised down for the second consecutive quarter.Weaker than expected sales, subdued consumer spending, and ongoing concerns about the health of the UK economy have driven this cost-cutting, said the report.The ‘All other’ category, which includes ‘below-the-line’ activities like… Continue reading Q1 2008 Bellwether: Marketing Budgets Cut For Second Consecutive Quarter

Advertisers will spend £3.4 billion online in 2008, a rise of 27% from the year before, according to new online ad spending figures released by eMarketer.Internet advertising spending will continue to show double-digit growth through 2010, said eMarketer, passing £4.3 billion in 2010 and exceeding £5 billion in 2012.Internet advertising should hold its own in… Continue reading Online Adspend To Rise 27% In 2008