More than 85% of the world’s online population has used the internet to make a purchase – increasing the market for online shopping by 40% in the past two years – according to the latest Nielsen Global Online Survey.Among internet users, the highest percentage shopping online is found in South Korea, where 99% of those… Continue reading Global Market For Online Shopping Increases 40%

Last week saw Emap shareholders approve the sale of the group’s consumer magazine and radio operation to H Bauer for £1.14 billion.Friday’s general meeting saw separate votes held on the consumer magazine and radio deals, with 97.75% of the votes cast in each case in favour of agreeing the terms of sale (Full Story).Pearson, publisher… Continue reading Media In The City: Emap Shareholders Approve Bauer Sale

City Talk 105.9, Emap’s new Liverpool-based speech radio station, will launch on January 28 supported by a major marketing campaign.Using the station’s strapline of ‘The Voice of Liverpool’ as inspiration, the campaign which will be rolled out across Merseyside over the next six months.The six figure campaign was created by Liverpool-based agency Ampersand in conjunction… Continue reading City Talk 105.9 Launches With Major Marketing Campaign

Advertising expenditure in the UK could grow by as much as 37.9% in real terms by 2019, according to the Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA).The report looks at two possible scenarios for UK adspend, a ‘high option’ and a ‘low… Continue reading UK Adspend Could Grow 38% By 2019

The big city news last week was Havas’ acquisition of one of the country’s leading independent media agencies, BLM, for a reported £20 million.The deal will see BLM combined with Arena Media Communications with the new business renamed Arena BLM (Full Story).Arena BLM will be managed by Steve Booth, current BLM Chief Executive. Booth will… Continue reading Media In The City: Havas Acquires BLM

The new Tiscali TV Trends Report 2008 reveals that more than a third of British consumers (37%) are now regularly watching on demand content, twice as many as last year (17%).The report shows that 86% of those watching on-demand TV are watching at least as much, if not more TV than a year ago.In addition,… Continue reading More Than A Third Of British Consumers Watch On-Demand Content

comScore has just released a new study of the online shopping activity of UK, French and German consumers during Christmas 2007, showing that online shopping activity built steadily throughout the season, peaking during the first half of December.The sixth week of the season (Dec 3 – Dec 9) recorded the highest level of online shopping… Continue reading UK and France Enjoy Robust Online Christmas Shopping Season

Advertising spend took bigger cuts in the last quarter of 2007 than at any time in nearly two years, according to the latest Bellwether Report.The quarterly survey of marketing spend, published by the IPA, found that budgets were revised down for the first time in a year in Q4.The report said that weaker than expected… Continue reading Q4 2007 Bellwether: Biggest Fall In Marketing Spend In Nearly Two Years

Last week the big news in the city was all about GCap Media, with the radio giant’s future up for much discussion.At the start of the week, GCap revealed that it had turned down a £310 million takeover bid from Global Radio (Full Story).GCap said that Global Radio’s proposed offer was at a price of… Continue reading Media In The City: Global Radio Could Bid Again For GCap

Global SMS traffic over the 2007/2008 New Year period increased by 30% compared to the same period last year, according to new data from Acision.Around the world, phone users sent a staggering 43 billion text messages to wish their loved ones a happy New Year.Growth was strong in both mature and emerging markets, said Acision.… Continue reading Global SMS Traffic Up 30% Over New Year Period