Thinkbox, the television marketing body for the UK’s main commercial broadcasters, has commissioned a major new independent study to examine how TV programme sponsorship works.The study will include detailed examination of the implicit and associative effects of sponsorship and how it can best be evaluated and measured.Thinkbox has commissioned research consultancy Duckfoot to carry out… Continue reading Thinkbox Commissions Major Research Into TV Sponsorship

It was another busy week in the City, with Yahoo! the main focus of attention following Microsoft’s attempted $45 billion takeover.At the start of the week, Yahoo! rejected the bid, saying that it substantially undervalues the company (Full Story).However, a deal could still go ahead if Microsoft returns with an improved offer, which reportedly might… Continue reading Media In The City: Yahoo! Still Centre Of Attention

Both Xbox World 360 and Official Nintendo Magazine enjoyed large circulation increases for the six month period to the end of December. Both titles were up by around 37% each year on year.Xbox World 360 now has a total circulation figure of nearly 32,000 copies, while Official Nintendo Magazine‘s circulation has risen to almost 59,000… Continue reading ABC Results Jul-Dec 2007:Xbox World 360 And Official Nintendo Magazine Record Big Increases In Circulation

This report on London radio stations has been slightly amended to incorporate the re-release of data from RAJAR for Q4 2007, following weighting irregularities from RAJAR’s contractor RSMB on six monthly reporting stations. Any changes are clearly highlighted in the text and tables (where appropriate).Q4 2007 RAJAR figures show that Magic FM (London) once again… Continue reading Magic FM Still Has Top Reach In London

The latest ABC figures show that men’s free weekly title Shortlist had the largest circulation figure in the men’s lifestyle sector, although it just missed its target of 500,000 copies.Shortlist, which launched in September last year (see Free Men’s Mag ShortList Grows), had a total circulation of nearly 463,000 copies (as the title only launched… Continue reading ABC Results Jul-Dec 2007:Shortlist Falls Just Short Of Circulation Target

Conde Nast’s handbag sized women’s monthly Glamour remained the top title in the sector in the latest ABC release, for July to December 2007, although it suffered a year on year fall of 6.5%.It now has a circulation of just over 550,000 copies, well in front of the second place women’s monthly, Good Housekeeping.Good Housekeeping… Continue reading ABC Results Jul-Dec 2007:Glamour On Top Of Women’s Monthly Sector

The latest ABC figures, for July to December 2007, show a pretty mixed six months in the teen sector, although there were some healthy circulation increases.The teen market has been through a turbulent time recently, with the National Magazine Company axing its trial digital magazine Jellyfish (see NatMags Axes Jellyfish After Trial Problems) in June,… Continue reading ABC Results Jul-Dec 2007: Mixed Six Months For Teen Sector

Kangaroo – the forthcoming on-demand video service from BBC Worldwide, ITV and Channel 4 – could be a huge success, according to Ray Snoddy, media journalist and one of the panellists at yesterday’s MediaTel Group seminar on the ‘Future of Online’.“Because of the wonders of the internet it means that the BBC, ITV and Channel… Continue reading Kangaroo Could Be A Huge Success

With DAB digital radio reeling from a tough week following GCap Media’s rejection of the platform as an economically viable format, today’s MediaTel Group seminar on the ‘Future of Online’ looked at radio and its relationship with online.Talking about the problems currently facing DAB, media journalist Ray Snoddy said: “The DAB thing comes down to… Continue reading DAB Problems Due To ‘Unrealistic Expectations’

Google is in danger of becoming a company that everyone wants to see fail, according to a panellist at today’s MediaTel Group seminar on the ‘Future of Online’.One of today’s talking points was the possible take-over of Yahoo! by Microsoft and the effect consolidation could have on both the market and its main player, Google.… Continue reading Google ‘Could Become Company Everyone Wants To Fail’