In 2007 the European online advertising market was worth €11.2 billion, up four billion euros from euro;7.2 billion in 2006, according to the latest figures from the Interactive Advertising Bureau Europe.Compiled by IAB Europe and then processed and analyzed by PricewaterhouseCoopers (PwC), the report shows that, with a like-for-like growth rate of 40%, the European… Continue reading Online Advertising In Europe Grows 40% To €11 billion in 2007
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NME Radio has announced the line up of key presenters to take over the airwaves when it launches on June 24.The weekday line up includes Claire Sturgess, Neil Cole and Chris Martin.Claire Sturgess was part of the Xfm launch team led by founder Sammy Jacob in 1997 and worked at the station for 10 years.Neil… Continue reading Presenters Revealed For NME Radio Launch
SMG has sold Virgin Radio to TIML Golden Square, a subsidiary of Times of India Group, for £53.2 million.The deal sees the station lose the Virgin name, although it will continue in its present form until the autumn.TIML said that it will invest in excess of £15 million developing and rolling out its new brand.It… Continue reading SMG Sells Virgin Radio For £53.2m
The Times is launching the first stage of its full colour redesign on Monday, according to a report.Monday’s edition will feature colour-coded sections as the first stage in a process continuing until September, said a report on MediaGuardian.co.uk.Monday will see an expanded times2 features section.Journalists are understood to have been briefed to concentrate on writing… Continue reading Times Redesign Launches Monday
Gustavo Antonioni is join the recently merged Granada Ventures and Granada International in the newly created role of commercial brand director.The former Marvel Entertainment and Warner Bros executive will be responsible for driving the global marketing and licensing strategy for ITV’s key commercial brands such as Coronation Street, Dancing on Ice and Hell’s Kitchen. He… Continue reading International Brand Chief To Join ITV’s Global Division
GCap Media chief executive Fru Hazlitt and chairman Richard Eyre will leave the company on June 6 when Global Radio completes its takeover.Ashley Tabor and Charles Allen, respectively Global’s chief executive and chairman, will temporarily step down from these roles in order to take on the same responsibilities at GCap from June 9.The Office of… Continue reading Fru Hazlitt and Richard Eyre to leave GCap Media
Cross-media measurement could be the way forward for the media research industry, according to some of the panellists at yesterday’s MediaTel Group seminar on the ‘Future of Media Research’.Speaking at an afternoon session on innovation, Andre McGarrigle, director of research & customer insight at Guardian News and Media, said that “web analytics is turning things… Continue reading Cross-Media Measurement Could Be Way Forward
Speaking at yesterday’s MediaTel Group seminar on the ‘Future of Media Research’, panellist Andre McGarrigle, director of research & customer insight at Guardian News and Media, emphasised the importance of marketing research correctly.He said: “There is a huge amount of research out there. The key to getting used is all about marketing it and giving… Continue reading Seminar Looks At Leveraging Research
Andy Baker, group director of digital recruitment at Trinity Mirror, is to join Friends Reunited Group as managing director.His new role will encompass the overall P&L responsibilities for the Friends Reunited business, Genes Reunited and Friends Reunited dating.Michael Murphy, Tim Ward and Rob Mogford, the three co-owners of Friends Reunited, will all remain with the… Continue reading New MD For Friends Reunited
One of the biggest themes to come out of yesterday’s MediaTel Group seminar on the ‘Future of Media Research’ was the move from traditional methods of working to collecting data direct from consumers.Speaking at the morning session, panellist Martin Hayward, director of consumer strategy and futures at dunnhumby, said that in the long term we… Continue reading ‘Future Of Media Research’ Seminar Looks At Changes Facing The Industry