GCap Media’s Classic FM has secured a six figure multi-platform partnership deal with Grant’s Whisky to promote its Scotch Whisky brand.The deal commences on December 1 and targets those looking for inspiration this Christmas for gifts and festive season drink options.Listeners will be able to log on to classicfm.com and open a Grant’s Whisky advent… Continue reading Classic FM Signs Christmas Deal With Grant’s Whisky

ITV has reportedly suffered a 50% fall in phone votes for its hit programme The X-Factor following the premium-rate phone scandal.A report in the Daily Record claimed that voting levels have fallen by 50% since last year, with a resulting loss in revenue of around £10m.A Deloitte report published last month found that some SMS… Continue reading Classic FM Signs Christmas Deal With Grant’s Whisky

Setanta Sports News, the new 24-hour rolling sports news channel, launched today offering free-to-air sports news broadcasting for homes across the UK.Highlights include a weekly chat show with Kelly Dalglish, a live phone in show with ex-footballer Steve Claridge, and The Goal Rush, which will be the only programme on a free-to-air sports news channel… Continue reading Setanta Sports News Launches Today

Continental Research’s Autumn 2007 Digital TV Report has revealed that of all UK consumers aware of HDTV the proportion of people likely to subscribe has jumped to 30%, with 5% of these saying they are almost certain to subscribe.Max Willey, Continental Research’s head of media, said: “This is a large increase from the 17% who… Continue reading Likely Subscribers To HDTV Jumps To 30%

Urban music radio station Choice FM has unveiled a revamp of its programming for 2008.The GCap Media station is extending the breakfast show by an hour, giving it a four hour running-time from 6am-10am.The latest RAJAR figures, for the third quarter of 2007, reveal that the show had a weekly reach of 229,000 listeners, an… Continue reading Choice FM In Schedule Shake-Up For 2008

MediaTel Group hosted its seventh annual Media Question Time Event in central London yesterday, with delegates quizzing the assembled panel of experts on everything from ad avoidance to the problem of trust in TV.Chaired by the BBC’s media correspondent, Torin Douglas, the panel for the free event included Richard Eyre, chairman of GCap Media plc… Continue reading MediaTel’s Question Time Proves A Big Hit

Emap Advertising has announced the launch of what it claims is the UK’s first interactive music magazine ad in an exclusive deal with Warner Music.Emap Advertising is working with i-nigma to create the ad promoting Pendulum’s latest drum and bass/rock single Granite.The ad, launching today in Kerrang! magazine, contains a QR (Quick Response) code –… Continue reading Emap Advertising Launches Interactive Music Mag Ad

Traditional media outlets have to do more than just represent themselves online and need to fully engage with the possibilities available, according to the chairman of GCap Media and the IAB, Richard Eyre, panelist at yesterday’s MediaTel Question Time.Eyre said that despite the obvious advantages of the internet, it is imperative that traditional media outlets… Continue reading Online Not An Automatic Solution

Ad avoidance is a real issue for broadcast and one that needs to be addressed, according to industry experts speaking at last night’s MediaTel Group Media Question Time.Speaking as part of the event’s panel, Research International CEO Mark Cranmer told the assembled delegates that the TV industry needs to move away from an attitude of… Continue reading Broadcast Ad Avoidance Needs To Be Addressed

A four agency shortlist has been drawn up for Guardian Media Group Radio’s £3m media buying account.Pitching for the account in December will be incumbent agency Brilliant, MediaCom, PHD and MediaEdge;CIA.A formal pitch will be conducted on December 13 and 14, and will be handled by the Advertising Agency Register (AAR) on behalf of GMG… Continue reading Four Agencies Shortlisted For GMG Radio Ad Account