Just 24% of European internet advertisers who plan to launch their own profiles on social networking sites measure whether users interact with their online ads, according to a new report from JupiterResearch.The Social Marketing in Europe: Creating and Measuring User Engagement report found that over the next year, 33% of European online advertisers plan to… Continue reading Social Network Advertisers Fall Short In Measuring Results

Last week in the City the big news was Microsoft’s $240 million (£117 million) investment in Facebook, putting a $15 billion value on the social networking website.The companies also signed an advertising deal making Microsoft the site’s exclusive third-party advertising platform partner, and it will begin to sell advertising for Facebook internationally (Full Story).In other… Continue reading Media In The City: Microsoft Invests $240 million In Facebook

The weekly reach of all commercial stations declined by 2.4% period on period for all demographic groups, although it was up more than 1% year on year.The BBC’s weekly reach across all demographics was also down period on period, by more than 1%, although like commercial it enjoyed a year on year increase, of just… Continue reading Weekly Reach Declines Across Demographic Groups

All BBC and All Commercial both enjoyed upturns in weekly reach according to the latest RAJAR figures for Q3 2007.All Commercial’s weekly reach rose to around 32 million for the period with a share of listening of 43.3%, whilst All BBC had a reach of around 33.2 million and a share of listening of 54.4%.All… Continue reading BBC And Commercial Radio Enjoy Rise In Weekly Reach

Magic 105.4 was crowned king at breakfast in London in Q3, enjoying a year on year rise in weekly reach of 22%, taking its listener base to 885,000.The station was just ahead of 95.8 Capital Radio, which had a weekly reach of 880,000 having bolstered its listeners at breakfast by almost 5.5% period on period… Continue reading Magic 105.4 Is London’s Top Breakfast Listen

RAJAR has announced radio listening via platform (analogue and digital) for the second time since the introduction of new methodology in January 2007, revealing that 15% of all radio listening is now via a digital platform, up from 12.8% in Q2 2007.The latest figures show that 8.6% of all radio listening is via DAB (v… Continue reading 15% Of All Radio Listening Now Via Digital

Emap Advertising has announced a major advertising deal with T-Mobile to support the mobile network’s ‘Top Up Friday’ offer and help drive customers in-store pre-Christmas.The three-month, cross-platform deal is worth over £500,000 and involves Emap’s Heat, FHM, Zoo, Kiss, The Hits and More brands. The campaign kicks off on October 22.T-Mobile has signed a deal… Continue reading Emap Advertising Launches Cross-Platform Campaign For T-Mobile

Virgin Media has unveiled a range of new kids, entertainment and movie channels for its television line-up. The channels – from CSC Media Group Ltd (CSC) and Sparrowhawk Media Group – launch this month.From today, Virgin Media TV customers will be able to enjoy Diva TV and Movies 24+, from Sparrowhawk Media Group. Diva TV… Continue reading Virgin Media Unveils New Channels

The Sun has become the first UK national newspaper to launch a .mobi web site with content made specifically for mobiles.thesun.mobi site gives readers access to the paper from any mobile phone or device that can access mobile internet services.Readers now have free access to the top 10 online stories for news, sport, Bizarre and… Continue reading The Sun Launches Mobile Website

England might have been beaten in the Rugby World Cup final, but they battled hard and made the nation proud, with one of the main talking points a disallowed try that could have swung it in England’s favour.However, it was not to be, and South Africa were crowned champions of the world after a tense… Continue reading 4.1 Million ABC1 Men Watch South Africa Win Rugby World Cup