For young adults aged 18-24, their mobile phone (26%) matters more to them than television (11%), according to new research carried out by the Carphone Warehouse in association with the London School of Economics and Lord Philip Gould.The Mobile Life report revealed that amongst 18-24 year old women, the proportion rises to 32%, well ahead… Continue reading Mobile Phones Matter More To Young Adults Than Television

SMG is to sell off its cinema and outdoor advertising businesses, Pearl & Dean and Primesight.The news comes with UTV thought to be preparing another bid for the group, after having two previous offers turned down (see UTV Merger Bid For SMG).Pearl & Dean generates 25% of cinema advertising revenues in the UK and Republic… Continue reading SMG To Sell Pearl & Dean And Primesight

Liverpool’s first game of the Champions League proper, on ITV last night, was not a massive success, with a peak of 4.2 million adults (a 21% audience share) watching the coverage.The match, against PSV Eindhoven, attracted an average audience of 3.5 million adults (an 18% audience share) across its duration.BBC1 was the big attraction on… Continue reading Liverpool Draw Fails To Attract Viewers

The Advertising Standards Authority (ASA) has cleared Endemol, Nestle and Channel 4 of fixing the Big Brother golden ticket promotion, although it has criticised them for the way in which it was carried out.The golden ticket promotion to find a member of the public to enter the house (see Big Brother Seeks Contestants Through Wonka-esque… Continue reading Big Brother Golden Ticket Draw Not Fixed

ITV has sealed a multi-million pound sponsorship deal with Reckitt Benckiser to sponsor Emmerdale for another year, in the broadcaster’s second biggest sponsorship deal after Coronation Street.The deal includes sponsorship on ITV1, ITV2, branding on ITV’s marketing of the show as well as online sponsorship, interactive and mobile interactive bumpers, off screen licensing and merchandise.Thomas… Continue reading ITV Signs Its Second Largest Sponsorship Deal

Bango, the mobile internet platform provider, has announced an agreement with Yahoo! to deliver search marketing products and services to the mobile marketplace.Bango now offers Yahoo! search advertising products and services to mobile content providers, through the integration of Bango’s platform and Yahoo’s mobile marketing service.This is intended to create a one-stop solution to allow… Continue reading Bango Signs Mobile Search Marketing Agreement With Yahoo!

Rupert Murdoch’s News Corporation has acquired a majority stake in mobile content company Jamba, known as Jamster in the UK.News Corporation has acquired a 51% stake in Jamba, the company behind the Crazy Frog, in a deal believed to be worth $187.5 million.News Corp bought the stake in Jamba from owners VeriSign, who purchased Jamba… Continue reading News Corp Acquires Controlling Stake In Crazy Frog Company

Following its expansion beyond London, Ocean Outdoor is launching a new division to provide clients with formatted roadside opportunities.Ocean City Vision will be headed by Iain Chapman, former sales manager at Van Wagner.Initially, Ocean City Vision’s portfolio will be made up of Ocean Squares, the largest format backlit product in Europe, and Ocean 96s.Ocean says… Continue reading Ocean Outdoor Launches New Division

GCap Media’s Classic FM has signed a deal with eMusic to provide paid-for music downloads on its newly relaunched website.Visitors to classicfm.com will be able to download tracks on a variety of subscription models, giving them access to thousands of tracks.The partnership, which goes live tomorrow, will be promoted across all of Classic FM’s media… Continue reading Classic FM Signs Music Download Deal

Logitech has teamed up with Match Day Media Ltd (MDM.TV) to launch a new advertising campaign that will be broadcast at football stadiums across the UK.The new campaign, aimed at technologically savvy consumers, marks the first time that Logitech has advertised over a TV network.The campaign will run alongside the football and lifestyle themed entertainment… Continue reading Logitech To Broadcast Campaign At Football Stadiums