The increasing number of digital channels, combined with the emerging possibilities offered by on-demand viewing, will give viewers a more democratised broadcast experience than ever before, although there will still be a place for scheduled broadcasting as the market evolves.This was what emerged from a discussion between some of the most important figures at the… Continue reading MGEITF 2006: On-Demand And Mobile Platforms Signal The Future For TV

Marie Claire, IPC SouthBank’s flagship women’s glossy, has announced the appointment of Carla Bevan as editor of its recently launched website marieclaire.co.uk, ahead of the magazine’s October revamp.Currently deputy editor of Glamour‘s website, glamour.com, Carla has also written for Vogue.com and GQ.com. Her experience also includes time as assistant editor of Swarovski Magazine as well… Continue reading New Editor For Marie Claire Website

YouTube, the video sharing website, has unveiled new plans to monetize its service through two new advertising concepts, Participatory Video Ads (PVA) and Brand Channels.YouTube says that these concepts are the first step toward defining a new advertising model for video entertainment on the internet and are intended to complement YouTube’s current offerings which include… Continue reading YouTube Unveils New Plans To Monetize Its Service

July was another record breaking month for text messaging in the UK, as the number sent soared to over 3.5 billion, according to new figures released today by the Mobile Data Association (MDA).An average of 113 million messages were sent per day throughout July, and the total is an increase of almost 30% on the… Continue reading Record Text Messaging Figures For July

ITV looks set to radically restructure its daytime programming by cutting its afternoon news output and reducing its commitment to children’s programming.From September 4 the lunchtime news bulletin, starting at 1.30, will be cut in half, from 60 to 30 minutes, and Loose Women will be returning for an hour from 12.30. After the news,… Continue reading ITV Begins Daytime Schedule Revamp

An advert for Kellogg’s which claimed that eating its Corn Flakes would make children “9% more alert” has been found misleading by the Advertising Standards Authority (ASA).A voice-over on the ad said: “At the start of the new school term, give them a head start. Research shows that when they eat a cereal likes ours,… Continue reading Kellogg’s Corn Flakes Claim “Misleading”

Love Island is continuing to perform better now the Big Brother behemoth has departed the nation’s television screens.The reality show attracted a peak of 2.5 million adult viewers (a 13% audience share) in its hour long slot yesterday evening and across the whole programme it did almost as well, with an average audience of 2.3… Continue reading Love Island Stays Buoyant

The UK remains the only country in Europe with over 50% of households having digital television services, according to a report just published by independent market analyst Datamonitor.Datamonitor estimates that by 2010, 95% of UK households will have made the transition to digital TV and the UK will remain the most penetrated digital market in… Continue reading UK Only Country In Europe With Over 50% DTV Services

ITV has agreed to sell its stake in the Irish commercial broadcaster TV3 for £70 million as part of its disposal programme of non-core assets.The sale, which has been anticipated for some time, sees the broadcasters 45% stake go to private equity firm Doughty Hanson, which made a previous bid for TV3 in May after… Continue reading ITV Agrees Sale of Stake In TV3

Advetising.com, the world’s largest advertising network, has joined Internet Advertising Sales House (IASH), which it says is part of its campaign to set the highest possible standards in internet advertising.IASH was set up in November 2005 to promote the real benefits of online advertising through sales networks and to introduce an effective code of conduct.… Continue reading Advertising.com Joins IASH