Catalogues play an important role in driving customers to websites and maintain loyalty through low cost online channels, according to new research from Royal Mail.The research, which takes in UK internet users, said that over 70% stated that they were that they were likely to go to the website after reading the catalogue.In addition, the… Continue reading Catalogues Drive Customers To Websites

With an increasing amount of free newspapers appearing in the market, will all news, particularly with regard to traditional paid-for newspapers, be free in five years?This was one of the subjects up for discussion at MediaTel Group’s latest Media Question Time event, and the question garnered mixed responses from the assembled panel of industry experts.Guy… Continue reading MQT: Could All News Be Free In Five Years Time?

Specialist magazines have greater strength online than mass publications, according to Stevie Spring, chief executive of Future plc who was speaking at MediaTel Group’s annual Media Question Time last night.“I think that strong-ish brands offline are the ones that will be really strong online,” she said. “Because in many respects the specialist magazines have a… Continue reading MQT: Magazines Find Strength In Online

Ofcom has upheld complaints that a Channel 4 series, Pepsi Max World Challenge, broke Ofcom’s Broadcasting Code because of the amount of Pepsi branding featured in the programmes.The series, in which 12 amateur footballers were followed as they competed to see who had the best attributes to make a world class player, was found to… Continue reading Ofcom Upholds Complaint About Channel 4 Pepsi Sponsorship

The BBC overall recorded a slight year on year and period on period decline in weekly reach across the UK in Q3, with local and regional BBC stations also seeing declines, according to Q3 2006 RAJAR figures.The BBC’s overall share of listening also dropped both year on year and period on period, although taken as… Continue reading Commercial Radio Increases Share Of Listening

September was another record breaking month for text messaging, with over 3.7 billion sent during the month, according to the latest figures from the Mobile Data Association (MDA).This figure is an increase of 100 million on the previous highest total of 3.6 billion recorded in August (see Text Messaging For August Soars To Record Levels).The… Continue reading Record Breaking September For Text Messages

Heart 106.2 FM grabbed the top spot in London back from Magic FM, enjoying a period on period increase of 3% in Q3, giving it a weekly reach of 1.7 million listeners, the highest figure of the London stations. Heart’s share of listening stayed static quarter to quarter, making it the station with the highest… Continue reading Heart 106.2 FM Retakes London Top Spot From Magic FM

BBC Radio 2 remained the UK’s favourite breakfast time station, with the latest RAJAR figures for Q3 2006 showing it had a national audience of over 7.6 million listeners per week.However, Radio 2 saw its weekly reach fall by 5.2% period on period from a total of eight million, and also a small decline year… Continue reading BBC Radio 2 Is Nation’s Number One Breakfast Station

The latest RAJAR data for Q3 2006 reveals that digital only stations are continuing to perform strongly, delivering record performances in weekly reach and total hours.Weekly reach for digital only stations increased by 4% period on period and 17% year on year, whilst total hours grew by 3.5% compared with Q2 and 15% year on… Continue reading Digital-Only Stations Deliver Record Performances

ITV is supposedly lining up a ‘dream team’ of Stephen Carter, former head of Ofcom, as chief executive, and Channel 4’s Kevin Lygo as director of programmes.According to reports in the trade press, the duo are the frontrunners to take over the posts, with shareholders wanting to bring in a new programming chief at the… Continue reading ITV Could Get Carter