The decline in ITV1’s ad revenue is expected to continue into the fourth quarter of the year, following an 18% decline in Q3.A report in today’s Financial Times says that advertising revenue is now expected to fall 20% year on year for the three months to December.In addition, the broadcaster looks set to record a… Continue reading ITV Ad Revenue Decline Expected To Continue In Q4

Bravo has announced its first major marketing campaign in five years and the launch of a new channel, Bravo 2.As well as a new channel, Bravo will also be launching a new on and off-air identity. Bravo says that the new look will comprise a more classic on-air and off-air logo and includes a new… Continue reading Bravo Launches Major Marketing Campaign

BT has announced that Future Plus, the customer-publishing agency of Future Publishing, will be supplying editorial content for BT Vision, its TV-via-broadband service.The deal will see Future supply BT Vision’s editorial requirements for the TV service and the BT Vision online store. Future will provide news, independent reviews of entertainment and programme listings for the… Continue reading Future Signs BT Vision Deal

Emap Active, the specialist magazine producer, has announced the launch of Digital Living, a magazine to guide readers through the maze of new digital technology.The magazine will target men aged 30 and over who buy consumer electronics, including mp3 players, TVs, hi-fis and cameras.Digital Living will be edited by Bruce Black, who published What Hi-Fi… Continue reading Emap Launches Digital Living Magazine

UTV has announced that it no longer intends to pursue its merger proposal with SMG, owner of Virgin Radio.UTV said that in reaching its decision the board took into account the interim results of SMG, announced on 13 September 2006, and the ongoing weakness in the advertising market faced by the ITV network.The city code… Continue reading UTV Withdraws SMG Merger Proposal

Companies offering high speed broadband will have to make clear that top speeds will vary significantly depending on location, after the Advertising Standards Authority (ASA) upheld complaints about a Bulldog TV and press campaign offering broadband “up to 8 meg”.NTL complained that the press ad was misleading because the maximum speed quoted would not be… Continue reading High Speed Broadband Ads Must Be Clear About Top Speeds

It was the final of How Do You Solve A Problem Like Maria? on Saturday evening and the second instalment of the show was the most watched programme on the night.The first Maria of the evening, on BBC One at 6.30pm, attracted a peak audience of 5.2 million adults (a 29% audience share).The second programme,… Continue reading Maria Attracts 7.5 Million Viewers

Extras returned to our screens last night, bringing in a peak audience of 3.3 million adults (a 16.2% audience share) all wanting to witness the cringeworthy escapades of the assorted guest stars.For those of us unlucky enough to miss an episode of the award winning BBC2 show, viewers are able to catch up with it… Continue reading Extras Returns With 3.3 Million Viewers

Clear Channel Outdoor has won a 5-year renewal of its contract with Dublin Bus, which will see it continue to manage over 2,000 bus shelter advertising panels in Ireland’s capital city.The success in Dublin follows recent street furniture contract wins for Clear Channel Outdoor in Rome and Verona in Italy, London in the UK and… Continue reading Clear Channel Outdoor Wins Dublin Contract Renewal

TBG London, the digital marketing agency, has signed a deal with YourKindaTV, the online TV channel, to offer advertising before and after YourKindaTV’s broadcasts.This is the first advertising deal YourKindaTV has signed and is also the first time TBG has invested in ads of this kind.TGB will use the space to run ads for its… Continue reading Online TV Channel Unveils New Advertising Deal