Mobile media company 3 will next week become the first podcast advertiser on the Galaxy radio network as part of a six figure package to promote 3’s new mobile messaging service.3 is launching a new service that allows users to stay in touch with their friends by accessing email and messenger accounts on 3, in… Continue reading 3 Becomes Galaxy Radio’s First Podcast Advertiser

Ofcom has today made available a new type of spectrum licence that will allow broadband access on trains via a satellite link.Some train companies already deliver Wi-Fi access to customers through a series of terminals located alongside train tracks.The new type of licence will allow train companies to install ‘satellite earth stations’ on trains to… Continue reading Ofcom Offers Licences For Satellite Broadband On Trains

Aviva, the financial services group, has teamed up with Viacom Outdoor to be the first advertiser to take over an entire London Underground line.Coinciding with yesterday’s reopening of the Waterloo & City line, Aviva will be taking control of all cross track posters at an entire platform at Bank station.A further platform at Waterloo station… Continue reading Aviva Aims For Business Commuters On Waterloo & City Line

Orange this week becomes the first brand to use Viacom Outdoor’s Mega Escalator format on the London Underground, showcasing its new Magic Numbers campaign.The Mega Escalator format incorporates the escalator panels running up the walls alongside the escalators as well the entire surrounding wall.The deal was brokered by Julia Francis, account manager at Initiative, Becky… Continue reading Orange Campaign Becomes Tube Advertising First

Neil Robinson, currently publishing director of IPC tx titles TVTimes, TV & Satellite Week and Soaplife, has been appointed to the new role of IPC digital development director.Robinson will lead the strategic development of all new digital properties across the IPC portfolio, working closely with each of the divisional managing directors and their digital directors.… Continue reading IPC Appoints Digital Development Director

The Charlotte Church Show on Friday night brought in a peak of 1.6 million adult viewers (a 9% audience share), but this was no match for Jonathan Ross on BBC1.Charlotte Church’s show, which was on for an hour from 10pm, attracted an average audience of 1.5 million adults, whilst Friday Night With Jonathan Ross had… Continue reading Jonathan Ross Wins Battle Of The Chatshows

Vodafone, the mobile operator, is to enter the UK fixed-line broadband market after signing a deal with BT to use its existing infrastructure.Vodafone says that the deal will allow its customers to benefit from bundled packages of mobile and broadband services nationwide, due to BT’s unique footprint in the UK.The deal is worth about £400… Continue reading Vodafone To Enter Fixed-Line Broadband Market

BSkyB is to run the first European trial of Qualcomm’s MediaFLO technology, which will see 10 channels, including Sky Sports News and Sky News, delivered to mobile devices.The trial, supported by Arqiva, the broadcast solutions company, will use a vacant UHF TV channel to broadcast the transmission signal to customised mobile devices.The trial is intended… Continue reading BSkyB To Trial Mobile TV Technology

BBC Worldwide and BBC World are partnering with Amazon.com in the US on a new digital video download service, launched yesterday.The BBC will provide nearly 400 hours of content for Amazon Unbox with multiple genres including Comedy, Drama, Science Fiction, Documentaries and News, available to download to rent.Customers will be directed to BBC content through… Continue reading BBC Partners With Amazon For US Download Service

Daily Newspaper MarketIn August the national daily newspaper market suffered an overall circulation drop of 3.2% year on year, a fall in sales of almost 390,000 in real terms.Both the Mid Market and Popular sectors recorded declines for all titles, whilst only the Financial Times and the Guardian recorded year on year increases in sales… Continue reading ABC National Newspaper Round-Up: August 2006