Red-tops are forecast to be hit worst by declining circulations over the next few years, with freesheets and online taking over from traditional print media, according to the results of a new survey on the future of the UK national newspaper industry, conducted by MediaTel INSIGHT.The survey, of 15 of the top 30 media agencies,… Continue reading MediaTel INSIGHT Survey Looks At Future Of The Press

The National Readership Survey (NRS) is making good progress as it adapts to the rapid changes taking place in the press but it will have to stay focused as the media landscape changes and people turn to the internet and mobile platforms.This was one of the main themes from today’s Future Of The National Press… Continue reading NRS Confirms Long-Term Online Strategy

The huge success of freesheets, particularly the Metro, was a major talking point at today’s Future Of The Press seminar, although praise for the business model did not come without a note of warning that its booming popularity may be hard to sustain.Stuart Taylor, commercial director at Guardian Newspapers Ltd, said: “I think Metro is… Continue reading Metro Profitability Could Be Hit By New Freesheet

The BBC has announced far-reaching organisational changes following on from the Creative Future content strategy it launched last April.The reforms are built on the Creative Future vision that the best content should be made available on every platform at the audience’s convenience and they will simplify how programme ideas, both from in-house and independent producers,… Continue reading BBC Reorganises For Digital Future

Sony BRAVIA is offering free exclusive PlayStationPortable content to support their sequel to the ground-breaking ‘Balls’ ad.The collaboration will form part of a wider European digital marketing campaign surrounding the new ad for the brand’s range of market-leading, high definition LCD TVs.As part of the campaign, content will also be supplied to bloggers with Sony… Continue reading Exclusive BRAVIA Ad Content On PSP

The Ofcom Board has announced that Luke Johnson has been reappointed as chairman of Channel 4 for an additional three year term, to last until 2010.Johnson has been chairman since January 2004, during which period the corporation has increased its audience share, attracted positive support for its programme schedule and improved its profitability.The reappointment comes… Continue reading Johnson Reappointed Chairman Of Channel 4

Last night’s 7.30pm edition of Coronation Street was a real audience grabber for ITV1, with a peak audience of 8.2 million adults.The show managed an average of 7.9 million adults (a 52% audience share) over the half hour and then came close to that figure again with its second helping of the evening at 8.30pm,… Continue reading Coronation Street The Winner With 8.2 Million Adult Viewers

Wallpaper, the design magazine published by IPC Media, has launched a new advertising division tasked with developing innovative advertising solutions for clients.The team, Bespoke, will be the central creative resource for generating original solutions for clients looking for cutting edge advertising opportunities within the magazine. Projects will work within and beyond the magazine, each created… Continue reading Wallpaper Launches Ad Sales Division

Trinity Mirror has agreed to sell its magazines and exhibitions business Inside Communications Ltd (‘ICL’) for £41.5m.ICL is being acquired by ICL’s existing management team and Ocean Media Ltd, a company set up for the transaction that is backed by private equity firm, Ion Equity.ICL publishes trade and consumer magazines and runs exhibitions including one… Continue reading Trinity Mirror Agrees To Sell Magazines And Exhibitions Business

Marketing budgets have been revised down for the fifth consecutive quarter as companies seek to reduce costs due to weaker than expected sales, according to the Q2 2006 Bellwether Report, the quarterly survey of marketing spend from the Institute of Practitioners in Advertising (IPA).Of the main marketing categories monitored by the Bellwether survey, main media… Continue reading IPA Bellwether: Marketing Budgets Revised Down For Fifth Consecutive Quarter