Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.
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UM was brought in after an uncontested pitch, with Fentimans looking to increase its media activity as consumer demand in the premium drinks category rises.
In her new role, Katt Wright will be responsible for streamlining processes and developing products, whilst implementing operational programmes.
Dallas Wiles he will be responsible for client, agency and specialist partnerships and investments.
The acquisition will increase M&C Saatchi’s presence in the influencer marketing sector, and will combine with M&C Saatchi’s existing social team to become M&C Saatchi Social.
Ocean will select AELTC content and feature it every six minutes everyday across The Grid network, which reaches over 15 million people across the UK.
Brands should start to find their own ‘voice’ or risk playing catch up when we enter a browserless world, writes Nick Graham.
In her new role Wilson will help develop agency relationships and maximise sales across the JCDecaux Airport portfolio.
The findings show that on a 12 month rolling basis to March 2018, combined revenue increased by 5.4% to £371m.
Research shows that people who read ’emotionally arousing’ content and then interacted with a video advert were 45% more likely to view the whole advert.