Fears that personal video recorders could bring an end to television advertising as we know it could soon be abated. The companies that are revolutionising the way people watch television, letting them pre-record programmes and fast-forward past commercials at the push of a button, are still giving marketers a chance to catch viewers’ attention. TiVo… Continue reading Insight Analysis: Personal Video Recorders To Offer Tool For Advertisers
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Enhanced targeting and CRM opportunities will elevate online spend at the expense of direct mail, outdoor and radio advertising As online advertising revenues soar from £50 million at the end of 1999 to £625 million by 2004, direct mail will be the most heavily impacted traditional marketing tactic. Companies that currently advertise online will increasingly… Continue reading UK Online Ad Spend Will Grow To £625M By 2004, Fletcher Research Reports
UK companies planned to spend more in the second quarter of this year than they did in the same period of last year, but business optimism for the coming year may well be down. These are the findings of the first Bellwether report from the Institute of Practitioners in Advertising (IPA). The largest increase was… Continue reading Bellwether Report: UK Marketing Budgets Up, Says New IPA Survey
These forecasts see Commercial Radio growing at twice the rate of other media in 2000, at 12%. The effect of these growth rates would give Commercial Radio a 6.2% share for 2000. Of the other media, Television at 6% is predicted to fare better than the average 5%, while the Press and Cinema would lose… Continue reading CIA MediaLab/Admap Forecasts
After a slump during the first six months of 1999, outdoor advertising is back on track with the latest estimates for revenue growth in 2000 showing a mini-boom in the industry. Optimedia’s latest report predicts a growth of 8% during 2000, double the growth rate in 1999, and 3% higher than that predicted for total… Continue reading Insight Analysis: Mini-boom Predicted For Outdoor Advertising
The rapid growth in online advertising is to set to start chipping away at the revenues of traditional marketing tactics, with direct mail first in line. These are the findings of Online Advertising Grows Up: Exploiting A New Marketing Medium, a new book-length report by Fletcher Research. Fletcher predicts that online advertising, which is set… Continue reading Online Advertising Will Bite Into Traditional Media
Total advertising revenue will grow by 5% in 2000 to just under £9900 million, according to the latest estimates from Optimedia. The internet will continue to generate record increases in revenue and significant growth can also be expected in the outdoor and radio industries. During 1999 total ad revenue grew by an estimated 7% to… Continue reading Net Ad Revenue to Overtake Cinema In 2000
Online advertising is set to continue its boom, with revenues reaching £620 million by 2004, according to Fletcher. In 1999 online adspend stood at £50 million, drawn from a mixture of dotcom start-ups and traditional media companies moving to the Net. By 2004, 50% of all online ads will come from dotcoms, says Fletcher. Dotcom… Continue reading Online Advertising To Hit £620m By 2004, Says Fletcher
The amount and share of advertising spend which is placed on the internet are both set to soar over the next few years, but television will remain the marketers’ preferred medium. These are some of the latest findings from Fletcher Research’s Internet AdWatch survey. As the UK’s online population is set to explode – growing… Continue reading Online Advertising Growth To Outperform Market, But Remain ‘Poor Relation’ To Broadcast