Just 5% of those aged 55-64s feel advertising represents their experience of parenthood versus 45% of 16-34s.
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The partnership will allow the police to investigate and remove sources of invalid traffic (IVT) that have been rapidly increasing across programmatic advertising.
The work will focus on delivering above-the-line creative strategy and campaigns, with brand and product-led campaigns including DTRV and press.
The Verified Marketplace will be a place to buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun.
Ad consideration was 152% higher among readers with a close relationship to the publisher.
The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.
57% agreed that in an increasingly data-driven world, marketing without data shouldn’t be considered as marketing.
Researchers were able to identify introverts from extroverts based on single Facebook likes, and aimed their adverts accordingly.
The study also highlights the importance of accurate targeting as viewers with the highest income bracket are generally far more emotionally engaged with ads.
The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.