ZenithOptimedia has downgraded its 2012 UK advertising forecast and consequently revised downwards its growth forecast slightly for 2013 and 2014.
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Enders Analysis have released forecasts for the UK market on the prospects for video-on-demand advertising through to 2015, looking at both through-the-middle and over-the-top services.
WPP’s 2010 results are announced this morning – strong full year results, up 5.3% were boosted by an impressive uplift in the last quarter, led by a recovery in the United States market. The company paints a positive outlook for 2011, when it forecasts operating margins to rise 0.5 points to 13.7 percent.
Group M has almost doubled its growth forecast for the UK advertising market to 8% this year due to a surge in national newspaper revenues.
Publicis Groupe has reported organic revenue growth in Q3 of 9.2%, according to figures from Merrill Lynch.
Merrill Lynch have released updated European advertising forecasts, which put the UK at +6.7% this year, falling to +3.9% in 2011, but up a healthy 7% in Olympic year.
ZenithOptimedia has amended its detailed UK advertising forecasts, and now expects growth of 4.5% to £11.3bn in 2010, then to £11.6bn and to £12bn in 2011 and 2012 respectively (2.5% and 4%).
TV continues to lead advertising’s economic recovery, with overall UK adspend up 11% in Q2 2010 – the biggest single quarter growth for a decade.
Magna Global has raised its UK advertising forecast for 2010 due to increasing revenues at a ‘faster-than-expected pace’ during the first half of the year, led by the television sector.
TV will be the main driver of advertising growth in 2010, with revenues expected to grow an estimated 9.1% this year, according to the latest AA/WARC Expenditure Report.