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More Ad Revenue Uk articles
After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, explains the investments being made in each sector.
Martin Sorrell’s group saw an 18.7% leap, beating French rival Publicis, which was up 8.8% to £900 million.
AA/Warc’s full year adspend forecasts have been upgraded with expenditure set to reach an all-time high of £18.7 billion in 2014.
The latest IPA Bellwether survey, published today, shows that marketing spend was revised higher in Q3 at the strongest rate in nearly 13 years.
ITV has today reported that TV ad revenue for the first half of the year was down 3%, but the company expects a good third quarter with an anticipated 9% boost as total revenues increase by £30 million.
Following a return to pre-recession levels in 2012, UK advertising spend continued to show healthy growth in the first quarter of 2013, according to the latest Advertising Association/Warc Expenditure Report.
Magna Global, Interpublic’s trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.
New Deloitte report, released today at the Advertising Association’s annual LEAD summit , shows that, on average, £1 of advertising spend returns £6 to UK GDP – and GDP growth follows advertising investment, not the other way around.
Despite the difficult UK economy, advertising on the internet and mobile phones increased, like-for-like*, by 12.6% to a record six-month high of £2.59 billion in the first half of 2012