The Advertising Standards Authority (ASA) has unveiled a new marketing push to drive public awareness of its activities, despite receiving growing numbers of complaints from Britain’s increasingly media savvy population.The new campaign, featuring an intentionally “rubbish” TV spot, with shoddy special effects and dated scenery. The advert, which marks the first television promotion for the… Continue reading ASA Unveils Bad Advertising Push
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The Advertising Standards Authority (ASA) has held up nearly 300 complaints against the flurry of irritating ringtone advertisements created by mobile content firm, Jamster, issuing the company with a pre-watershed ban on all its advertising to counter their appeal to young viewers.The ads, featuring animated characters Crazy Frog, Nessie the Dragon and Sweetie the Chick… Continue reading ASA Dishes Out Pre-Watershed Ban On Crazy Frog
According to a report in the Times this morning, ITV chief executive Charles Allen has called for an end to the complex Contract Right Renewal rules, which he says threaten to cost the company £150m next year.The cap was demanded by the Competition Commission as part of the merger conditions for Carlton and Granada, and… Continue reading Allen Calls To End Contract Renewal Rules
Associated Newspapers’ Daily Mail has been rapped by the Advertising Standards Authority (ASA) over its claim that a free DVD bundled with the paper was “worth £15.99.”The ruling will have implications for rival titles, with the use of covermounts and free DVDs now likely to be more closely scrutinised.The Daily Mail claimed that its free… Continue reading Mail’s DVD Promotion Falls Foul Of ASA
Five has been rapped by the Advertising Standards Authority (ASA) over the volume of advertisements shown between programmes, with the broadcast watchdog finding the station in breach of codes for maximum sound levels.The ASA ruled that advertisements shown during a break in the film Groundhog Day were louder than permitted by the CAP (Broadcast) TV… Continue reading ASA Sounds Off Over Five’s Loud Adverts
Over 400 irritated viewers have complained over the latest advertisement for the Crazy Frog ringtone from mobile firm, Jamster, because of its regular, and infuriating, appearance in ad breaks.The frog, which has previously landed Jamster in hot water over his exposed genitalia, is featured impersonating a motorbike and singing along to the Axel F theme… Continue reading Infuriating Ringtone Ad Draws Over 400 Complaints
Religion topped the charts last year as the most antagonising theme in advertising, according to the Advertising Standards Authority, which received most complaints for those campaigns featuring religious imagery over the course of the year.The advertising watchdog’s annual report for 2004 reveals that both broadcast and non-broadcast commercials caused religious offence, with the two most… Continue reading Religion Tops Charts In Drawing Ad Complaints
Speaking at the MediaTelINSIGHT Media Guardian Future of Digital TV Seminar this morning, Bob Wootton, Media Director of ISBA opened with a broadside at ITV. Asked to comment on a MediaTel Insight survey of media agencies, which predicted a fall in share to 20.0% by 2007 (22.8% in 2004) (see Media Agencies Uncertain Of Digital… Continue reading ISBA Boss Lays it on the Line for ITV
Staff – MediaTel NewsLine The Institute of Practitioners in Advertising (IPA) has announced the appointment of Moray MacLennan as the new chairman of the IPA Client Services Committee.MacLennan is currently chairman of UK Group M&C Saatchi and is responsible for all group companies, including Lida (DM), Talk PR, M&C Sponsorship and Immediate Sales.He joined the… Continue reading IPA Appoints New Client Services Committee Chairman
The Advertising Standards Authority has upheld a complaint against ITV after it screened a commercial for American Express featuring a surfer riding a large wave following an ITV News report on the Asian tsunami.The complaint was made to the ASA against ITV, Channel Four, Channel Five and Sky One, with six viewers complaining that it… Continue reading ITV’s Wrist Slapped Over Tsunami Ad Placement