More Advertising articles

A lead article and analysis in New Media Age this week shows how contradictory the current trading environment can become (even for the digital industry) – with some reports suggesting that media owners are dropping their ad rates, while others say there is still growth in online ad sales.Front page reports suggest that AOL, MSN… Continue reading Conflicting Views On Current Trading Environment

The Advertising Standards Authority will not be investigating the Heinz Deli Mayo ad which saw two men briefly kissing.The ASA had received a number of complaints about the ad, with some saying it was innapropriate for children or that it led to conversations about same-sex relationships between parents and children.A report on MediaGuardian quotes an… Continue reading ASA Will Not Investigate Heinz Ad

Ofcom has announced that David Currie will step down as chairman of the Ofcom board after Easter next year.Currie was named as the unaugural chairman in July 2002 – he has been instrumental in guiding Ofcom through its early development and establishing a strong reputation for the company within the communications sector.Before taking on the… Continue reading Ofcom Chairman Steps Down

Sir Martin Sorrell’s WPP announced yesterday that its UK revenues increased by 5% in the first five months of 2008.It also announced growth in like for like global revenue of 4.5% for the first five months of the year. However, this is below the 4.9% predicted by analysts.WPP said that this was due to slow… Continue reading Sorrell Confident For the Future

UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published today in the Advertising Association’s Advertising Statistics Yearbook 2008.This figure compares to annual growth of only 0.7% in 2006. UK Advertising Expenditure at current prices, 2007 Total Advertising Expenditure (£ Millions) Press     7,716 Television     4,671… Continue reading UK Adspend Grew 4.2% In 2007

In 2007 the European online advertising market was worth €11.2 billion, up four billion euros from euro;7.2 billion in 2006, according to the latest figures from the Interactive Advertising Bureau Europe.Compiled by IAB Europe and then processed and analyzed by PricewaterhouseCoopers (PwC), the report shows that, with a like-for-like growth rate of 40%, the European… Continue reading Online Advertising In Europe Grows 40% To €11 billion in 2007

Royal Mail is launching a new customer relationship management solution, called ‘Dialogue Mail’, which combines traditional direct mail with digital media.In partnership with dialogue marketing specialists, Vialuna, Dialogue Mail is intended to capitalise on the power of direct mail to drive customers online.Recent Royal Mail research revealed that 55% of consumers prefer to be contacted… Continue reading Royal Mail Launches CRM Service

Speaking at yesterday’s AOP forum on ‘Maximising Your Relationship With Ad Networks’, Martin Shaw, head of digital at OMD, made an appeal for networks to make it easier for agencies to spend money.He said that last year he had worked with 350 sales points and found this “horribly inefficient”, although he added that he did… Continue reading Ad Networks Need To Make It Easier For Agencies To Spend Money

Yesterday’s AOP forum on ‘Maximising Your Relationship With Ad Networks’ looked at the part networks will play in the future of online advertising.There were several eminent speakers at the event, with Tim Brown, MD of the UK’s second largest ad network, Blue Lithium, arguing that portals have turned to owning networks in order to increase… Continue reading AOP Forum Looks At Ad Networks

Recommendations from friends and families have the greatest influence on brand choice of all touchpoints, according to the results of ZenithOptimedia’s research project, Touchpoints ROI Tracker.The influence of word of mouth is on average 22% higher than television advertising, said Zenith.It added that the influence of the internet, which continues to grow in power, increases… Continue reading Word Of Mouth Has Greatest Influence On Brand Choice