The Advertising Association’s latest Long Term Advertising Expenditure Forecast suggests significant growth for the UK advertising market over the next decade.In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’, assuming… Continue reading Advertising Spend To Rise 33% By 2014
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Young people’s media habits are changing so rapidly that in ten years time traditional forms of advertising may no longer be so effective.This was the argument put forward by Mindshareworld’s global head of consumer insight, Sheila Byfield, at the 2002 MRG Conference in Budapest on Wednesday.Presenting research from the recent Snapshot of Youth survey, Byfield… Continue reading MRG 2002: Traditional Forms Of Advertising Come Under Threat