Following consultation with a forum of industry leaders AA/Warc has made three changes to its reporting practice as total adspend continues to grow.

The United Nations and Conscious Advertising Network are appealing to advertisers to use their leverage as commercial partners to push tech companies for greater transparency and to tackle fraud and disinformation.

Ahead of his session at The Future of Brands 2026, Bruno Furnari, CPTO at AudienceProject, will explore what overlapping reach is costing media budget’s – and how to fix it.  The Media Leader talked to him ahead of his session to find out more. 

The Media Leader is the official partner of the AA’s Media Business Course to help increase awareness as the co-chairs have been announced for 2026.

Ocean Outdoor UK has launched Ocean Portal, an immersive walk-in format for DOOH.

The not-for-profit, which held a campaign event at Portcullis House this week, is pushing for amendments to the Representation of the People Bill aimed at strengthening transparency and trust in political advertising.

Jo Allan, CEO of Newsworks answers our Leading Questions.

The effectiveness case hasn’t failed. It’s just stopped being the right answer to the question clients are actually asking amid an international energy crisis.

The latest IPA Bellwether reported a net balance of 4.5% of firms upwardly revising their media budgets in Q1, driven by growth in online and video advertising.

Using data from its TGI Geo Affinities solution, Fifty5Blue has been analysing consumer behaviour by UK postcode and the brand benefits of postcode‑based modelling.