More Advertising articles

Guardian Media Group is about to begin the marketing campaign for its new Smooth Radio station in the north east of England next week.The campaign for the new station, which will be aired from new studios in Gateshead on January 8, begins on December 26.It will include TV ads showing music artists such as Rod… Continue reading GMG To Begin Marketing Campaign For New Smooth Station

Advertisers in the UK spend more money per person on internet advertising than any other country, at £33, according to Ofcom’s second annual International Communications Market Report.The regulator said that this is twice as much as France, Germany and Italy combined. At 14% of total revenues, spend in the UK on online advertising overtook magazine… Continue reading UK Advertisers Spend More Per Person Online Than Any Other Country

Pearl & Dean will be booking space for the first new-build fully digital cinema in Europe when it opens on December 21.The state-of-the-art Vue multiplex cinema is based in the Princes Quay development in Hull and will open just in time for Christmas.Pearl & Dean will be offering advertising opportunities at the site as part… Continue reading Pearl & Dean To Sell Advertising For First Purpose-Built Digital Cinema

Irn-Bru is launching its first ever UK seasonal campaign, with a re-imagining of children’s Christmas classic The Snowman.Airing on TV from December 10, Irn-Bru worked with the original composer Howard Blake and Snowman Enterprises to complete the 60-second film.The ad sees Irn-Bru’s Snowman take to the skies with a small boy before realising the child… Continue reading Irn-Bru To Launch First Ever Seasonal Campaign

A new report from the National Consumer Council (NCC) has called for children to be better protected from online ads on some of their favourite websites.The Fair Game report found that lots of the websites popular with children are actually targeted at older age groups, which means that some of the ads children see are… Continue reading Report Claims Children Need More Protection From Online Ads

BT Vision has announced the trial launch of a new service giving customers free film rental in return for watching targeted advertisements through its BT Vision Download Store.BT Vision Download Store is an online video store available to all of the UK’s 14 million broadband customers, regardless of which internet service provider they use. It… Continue reading BT Vision Launches Targeted Ad Trial

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have drawn up a new set of guidelines for advertisers who use celebrities to endorse products.The two watchdogs said firm evidence was needed to back up any claims, even if the celebrity is an expert on the subject.Earlier this year, an… Continue reading Ad Practice Committees Draw Up Celeb Endorsement Rules

ZenithOptimedia has predicted that global ad expenditure will grow 6.7% in 2008, up from 5.3% this year, thanks to the Olympic Games, elections in the US and European football.Developing markets have taken over as the main contributors to global advertising expenditure growth, said Zenith, compensating for slow growth in developed markets.The media planning and buying… Continue reading Global Ad Market To Grow In 2008

The European Parliament has approved plans to allow some product placement on TV and has also introduce rules on advertising in children’s programming.The new rules will see product placement allowed in a limited range of programmes, and then only under strict rules. It would be prohibited in news and current affairs programmes, children’s programmes, documentaries… Continue reading European Parliament Approves Plans For TV Product Placement

Turner Broadcasting System (TBS) is getting behind its men’s entertainment channel, Nuts TV, with a six-figure national marketing campaign, launching on December 3.Creative communications agency Monkey has been appointed to handle the first big integrated ATL push for the channel.Nuts TV, inspired by the weekly men’s mage of the same name, broadcasts a schedule of… Continue reading New Marketing Campaign For Nuts TV