PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.
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Advertising Association head of policy and government affairs Chris Walker told a crowd at The Future of Media Manchester about how Labour is embracing the industry as part of its plan to grow the economy.
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Bauer stablemate Fleur East and director of audio Gary Stein will also make an appearance.
Other brands set to speak include KFC, Reckitt and The National Lottery, alongside an array of agencies and talent.
DMG Media CEO and UM global CEO join Steven Miron as headline speakers at the event in October.
| Maria Iu
Miron will reflect on his 16-year tenure at the helm of one of the UK’s top media companies and lessons in leadership, among topics to be discussed.