A panel at The Future of Media Manchester considered the need for TV to lean further in to data and performance to be more competitive for media budgets.
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Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
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Media agencies in Manchester have lost an estimated £250m over the last three years to London-based rivals, regional leaders have warned.
Advertising Association head of policy and government affairs Chris Walker told a crowd at The Future of Media Manchester about how Labour is embracing the industry as part of its plan to grow the economy.
The heptathlete will discuss her journey of overcoming setbacks and pushing boundaries.
Find out more about how the club created its Netflix documentary at The Future of Media Manchester.
Bauer stablemate Fleur East and director of audio Gary Stein will also make an appearance.
Other brands set to speak include KFC, Reckitt and The National Lottery, alongside an array of agencies and talent.