More The Future Of Media articles

Heineken’s Sarah Prentice, Initiative’s Rachel Coffey and NatWest’s Peter Rowe join Jack Benjamin to answer audience questions on planning. They discuss social spend, consideration, DEI and more.

In a panel at The Future of Media London, the7stars’ Michelle Sarpong discussed ways that businesses can develop managers of the future.

Editor in chief Omar Oakes sits down with Isba director general Phil Smith to discuss Origin’s future and consider criticisms around measurement standards.

Being channel-agnostic has become key as marketers increasingly look to targeting, measurement and efficiency improvements via data. What does this mean for creativity?

A recent panel revealed key insights about how advertisers and broadcasters have made significant changes over recent years to make the most of digital tools and measurement.

Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.

In an interview with The Media Leader, LBC presenter James O’Brien decried news outlets’ betrayal of their audience’s trust in their attempt to remain neutral in their political media coverage.

Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes and takeaways from last week’s Future of Media London 2024 event.

Interview: The DMG Media vice-president explains why MailOnline has belatedly begun to embrace long-form video on YouTube and speaks about why direct traffic has become increasingly rare — and valuable.

Starcom’s Vanessa Jarrad won the battle of the Future 100 manifestos at The Future of Media London after her “Empowering Voices” pitch took won the live audience vote.