Aegis has reported a 21.8% fall in underlying pre-tax profits for 2009 to £149.3 million, and appointed Jerry Bulham as its new chief executive.
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Caroline Foster Kenny, chief client officer, global, MEC, looks at how brands will have to deal with a new level of consumer engagement when the market has returned to its pre-downturn level.
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The last couple of years have seen growth in Government marketing spend outstrip a recessionary market. A healthy boost therefore for Group M, today announced as the winner of the COI’s c.£250m integrated media pitch. But with a likely Tory Government planning to slash COI total marketing spend by over 40%, what kind of opportunity does the win really represent?
Aegis has reported a 10.8% year on year fall in underlying organic revenues for the nine months ending 30 September.
Jim Marshall’s latest comment piece ponders a season of pitches and asks if we’ve created a monster…
ISBA has endorsed the IASH code that seeks to stop ads appearing against websites potentially damaging to the brand.