More Agencies articles

Shares in Sir Martin Sorrell’s communications group WPP dropped 7% yesterday, the largest fall in the FTSE 100.WPP’s share price slipped down to 384.5p after losing 29p, following analyst forecasts that the company will report poor results next month.Analysts said that even though WPP’s revenue is expected to show a mild recovery in the second… Continue reading WPP shares down 7%

Microsoft has reportedly put digital agency Razorfish up for sale, with Publicis Groupe one of the favourites to buy it.Razorfish was acquired by Microsoft when it bought parent company aQuantive for $6 billion in 2007.A report in the Financial Times quotes an unnamed analyst as valuing Razorfish at $600-700 million based on sales of about… Continue reading Microsoft to sell digital agency Razorfish

Microsoft and Publicis Groupe have announced a partnership to cooperate on advertising and marketing opportunities in the digital world.A joint statement said that the partnership will centre on three key components of the digital marketing and advertising industry: Content: The creation, production and distribution of programming, across a wide array of capabilities, tools, and services… Continue reading Microsoft and Publicis announce digital partnership

The Internet Advertising Bureau has announced plans to establish a Game Advertising Council to educate marketers and ease adoption of advertising in and around video games.The IAB said the creation of the group has been driven by requests from the marketplace, IAB members and advertisers. It follows the launch of the IAB US Game Council… Continue reading IAB to create Game Advertising Council

WPP’s global revenues on a like-for-like basis were down 6.7% in the first four months of the year. In a trading update delivered by chairman Philip Lader at the company’s AGM yesterday, WPP said that although “economic pressure” is spreading to the UK, the group’s advertising and media investment management businesses had been “least affected… Continue reading WPP reports fall in revenue

Almost 90% of agencies have never carried out research into the effectiveness of online video advertising, according to new research.The survey of 150 video advertising media buyers, carried out by video advertising network BrightRroll, found that 56% of respondents would be more inclined to spend money if research existed.However, agency buyers said that if they… Continue reading Agencies not carrying out research into online video advertising effectiveness

WPP has reported a 5.8% year on year fall in like-for-like revenue for the first three months of the year, saying that it would not meet its full year forecasts.However, its UK operations increased revenue by 16% year on year in the first quarter, totalling £251.1 million.Global revenue rose by 36% to £2.12 billion compared… Continue reading WPP reports 5.8% fall in like-for-like revenue

Advertiser body ISBA has published a new report looking at payment by results mechanisms that can help clients and agencies get a fair deal in their negotiations.The second Payment by Results report, commissioned by ISBA and conducted by the advertising research consortium (ARC), sets out to aid clients and agencies benchmark their remuneration arrangements.Jonathan Lace,… Continue reading ISBA publishes report outlining payment by results mechanisms

“We are drowning in data and lacking in insights,” according to Sheila Byfield, leader, business planning at Mindshare Worldwide.Speaking at this morning’s MediaTel Group seminar on the ‘Future of Media Research’, Byfield said: “If I had one wish, it would be that I had nothing to do for six months, so that I could take… Continue reading Sheila Byfield: “We are drowning in data and lacking in insights”

Aegis is to cut 5% of its global workforce, around 780 employees, as it seeks to cut costs in the economic downturn.The firm revealed the cuts today as it announced its financial results for 2008. It said that the job losses would help it save £20 million in 2009.Aegis reported a pre-tax profit of £166.8… Continue reading Aegis to cut 5% of global workforce